the management of a range of related products in a way designed to increase sales of all of the products
Examples of 'category management' in a sentence
category management
Starting with evolution in sales management paper discuss the basic features and challenges of the well-known practice called category management.
Gašović Milan 2008, 'Category management: Basic features and management challenges', Marketing (Beograd. 1991)http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2008/0354-34710804139G.pdf. Retrieved from DOAJ CC BY 4.0 (https://creativecommons.org/licenses/by-sa/4.0/legalcode)