Word forms: plural, 3rd person singular presenttense brands, present participle branding, past tense, past participle branded
1. countable noun [adjective NOUN]
A brand of a product is the version of it that is made by one particular manufacturer.
This is my favourite brand of shampoo. [+ of]
I bought one of the leading brands.
...a supermarket's own brand.
Synonyms: trademark, logo, brand name, marque More Synonyms of brand
2. countable noun
A brand of something such as a way of thinking or behaving is a particular kind of it.
The British brand of socialism was more interested in reform than revolution. [+ of]
3. verb
If someone is branded as something bad, people think they are that thing.
I was instantly branded as a rebel. [beVERB-ed + as]
The company has been branded racist by some of its own staff. [beVERB-ed adjective]
The U.S. administration recently branded him a war criminal. [VERB noun noun]
Synonyms: stigmatize, mark, label, expose More Synonyms of brand
4. verb
When you brand an animal, you put a permanent mark on its skin in order to show who it belongs to, usually by burning a mark onto its skin.
The owner couldn't be bothered to brand the cattle. [VERB noun]
Synonyms: mark, burn, label, stamp More Synonyms of brand
Brand is also a noun.
A brand was a mark of ownership burned into the hide of an animal with a hot iron.
More Synonyms of brand
brand in British English
(brænd)
noun
1.
a particular product or a characteristic that serves to identify a particular product
2.
a trade name or trademark
3.
a particular kind or variety
he had his own brand of humour
4.
an identifying mark made, usually by burning, on the skin of animals or (formerly) slaves or criminals, esp as a proof of ownership
5.
an iron heated and used for branding animals, etc
6.
an identifying characteristic
the book bears the brand of the author's optimism
7.
a burning or burnt piece of wood, as in a fire
8. archaic or poetic
a.
a flaming torch
b.
a sword
9.
a fungal disease of garden plants characterized by brown spots on the leaves, caused by the rust fungus Puccinia arenariae
verb(transitive)
10.
to label, burn, or mark with or as with a brand
11.
to place indelibly in the memory
the scene was branded in their minds
12.
to denounce; stigmatize
they branded the group traitors
13.
to give a product a distinctive identity by means of characteristic design, packaging, etc
Derived forms
brander (ˈbrander)
noun
branding (ˈbranding)
noun
Word origin
Old English brand-, related to Old Norse brandr, Old High German brant; see burn1
Brand in British English
(brænd)
noun
Russell. born 1975, English comedian and television presenter
brand in American English
(brænd)
noun
1.
a stick that is burning or partially burned
2.
a mark burned on the skin with a hot iron, formerly used to punish and identify criminals, now used on cattle to show ownership
3.
the iron thus used
4.
a mark of disgrace; stigma
5.
a.
an identifying mark or label on the products of a particular company; trademark
b.
the kind or make of a commodity
a new brand of tea
c.
a special kind
his brand of nonsense
6. Archaic
a sword
verb transitive
7.
to mark with or as with a brand
8.
to put a mark of disgrace on; stigmatize
9.
to market (products) by branding
Derived forms
brander (ˈbrander)
noun
Word origin
ME < OE brand, brond, a flame, torch, sword < base of biernan, brinnan, burn1
brand in Retail
(brænd)
Word forms: (regular plural) brands
noun
(Retail: Marketing)
A brand is a name, trademark, or other symbol which distinguishes a product or manufacturer from others in the market, for example Coca Cola, Apple, or Ford.
The company's objective is to become the leading Internet-based music media companyand to create a global brand.
Goods at the mid to low end of the market have reported poor sales in recent tradingstatements, while luxury brands are still turning huge profits.
A brand is a name, trademark, or other symbol which distinguishes a product or manufacturerfrom others in the market, for example Coca Cola, Apple, or Ford.
Talking about brandsIf a store carries or stocks a particular brand, it offers it for sale.A leading, best-selling or top-selling brand is one of the most popular brands. An exclusive, luxury or premium brand is a very expensive brand.A brand identity or image is the way that people think of a particular brand, for example whether they thinkit is expensive, good quality or stylish, etc.
COBUILD Collocations
brand
cheap brand
expensive brand
global brand
premium brand
Examples of 'brand' in a sentence
brand
The brand was one of the first established beauty companies to work with bloggers.
Times, Sunday Times (2016)
The brand also has a cool plaid skirt and hoodie that are perfect for this season.
Times, Sunday Times (2016)
They might think twice before spreading their own particular brand of mayhem and destruction.
The Sun (2016)
Some consumer brands also offer cinema discounts.
Times, Sunday Times (2016)
Brands tag their products in the images they post, in the same way that users tag their friends.
Times, Sunday Times (2016)
There used to be just one brand of sock that he was happy to wear, but they were no longer available.
Times, Sunday Times (2016)
He reportedly sees Gloucester as a vehicle to help spread his company 's brand.
Times, Sunday Times (2016)
Far from competitors, the two delight in coming up with ideas for one another's brands.
Times, Sunday Times (2016)
The stunned trader running the outlet insisted he had not realised what the design showed and branded it'terrifying'.
The Sun (2016)
The former design and branding consultant sold his house in London to raise the money and planted 20 acres of vines.
Times, Sunday Times (2016)
But one familiar brand name will not be appearing.
Times, Sunday Times (2011)
Russian police said the poor quality cheese was repackaged as leading brand products.
The Sun (2015)
Blackpool councillors branded him a disgrace for risking public health.
The Sun (2016)
His unique brand of humour will both pull on your heartstrings and make you smile.
The Sun (2015)
Another way to make a brand distinctive is with color.
Al Ries and Laura Ries THE 22 IMMUTABLE LAWS OF BRANDING (2002)
But it is here that football and conventional brand logic part company.
Times, Sunday Times (2011)
There is also no branding or advertising.
The Sun (2014)
Surely such success in design and branding proves that album artwork still matters?
Times, Sunday Times (2013)
It might save me from the branding iron after all.
Times, Sunday Times (2010)
It seems anyone who claims a benefit of any kind is almost branded a criminal.
The Sun (2014)
They buy the brand and are interested in the best.
Times, Sunday Times (2012)
The only brand with an identity and a message.
Al Ries and Laura Ries THE 22 IMMUTABLE LAWS OF BRANDING (2002)
This is not good news for branded manufacturers.
Times, Sunday Times (2012)
And at least one expensive brand is thriving.
Times, Sunday Times (2016)
Many creeds would argue that the disintegration of society is due to people ignoring the message of their particular brand.
Crowley, Vivianne Phoenix From the Flame (1994)
He also branded Moat a coward for leaving him to take the rap.
The Sun (2011)
Which model you go for depends on your choice of brand because all three are great value for money and all look good.
The Sun (2012)
After 49 years of his brand of socialism, it ranks as one of the poorest in the region.
Times, Sunday Times (2008)
In other languages
brand
British English: brand /brænd/ NOUN
A brand of a product is the version made by one particular manufacturer.
...another brand of cola.
American English: brand
Arabic: مارْكَة
Brazilian Portuguese: marca
Chinese: 品牌
Croatian: marka
Czech: značka
Danish: mærke
Dutch: merk
European Spanish: marca identificación
Finnish: tuotemerkki
French: marque mode
German: Marke
Greek: μάρκα
Italian: marchio
Japanese: ブランド
Korean: 상표
Norwegian: merke
Polish: marka
European Portuguese: marca
Romanian: marcă
Russian: торговая марка
Latin American Spanish: marca instrumento para señalar una cosa
Swedish: märke
Thai: ตรา
Turkish: marka
Ukrainian: марка
Vietnamese: nhãn hàng
British English: brand VERB
If someone is branded as something bad, people think they are that thing.
I was instantly branded as a rebel.
American English: brand
Brazilian Portuguese: rotulado
Chinese: 归为
European Spanish: tachar de
French: cataloguer
German: brandmarken
Italian: etichettare
Japanese: 烙印 らくいん を押す
Korean: 낙인을 찍다
European Portuguese: rotulado
Latin American Spanish: tachar de
All related terms of 'brand'
Brand X
a competing brand or product not referred to by name but implied to be of inferior quality
brand-new
A brand-new object is completely new.
on brand
conforming to the established values of a commercial brand
own brand
Own brands are products which have the trademark or label of the shop which sells them, especially a supermarket chain. They are normally cheaper than other popular brands.
brand image
The brand image of a particular brand of product is the image or impression that people have of it, usually created by advertising .
brand name
The brand name of a product is the name the manufacturer gives it and under which it is sold .
brand Nazi
a person who insists on buying one particular brand of clothing or other commodity
cheap brand
A brand of a product is the version of it that is made by one particular manufacturer .
home brand
an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer
name brand
a well-known brand or trademark
power brand
a brand of product that is a household name associated with a successful company
store brand
an item offered for sale under a store's own label
brand leader
The brand leader of a particular product is the brand of it that most people choose to buy .
brand loyalty
the tendency of consumers to continue buying a particular brand instead of trying a different one
brand manager
the person responsible for the marketing of a particular brand
global brand
A brand of a product is the version of it that is made by one particular manufacturer .
premium brand
A brand of a product is the version of it that is made by one particular manufacturer .
brand awareness
the extent to which consumers are aware of a particular product or service
brand extension
the practice of using a well-known brand name to promote new products or services in unrelated fields
expensive brand
A brand of a product is the version of it that is made by one particular manufacturer .
brand acceptance
the extent to which consumers recognize and welcome a brand
brand stretching
the practice of using a well-known brand name to promote new products or services in unrelated fields
proprietary brand
a brand of product that is privately owned and controlled
brand contamination
the process by which the reputation of a particular brand or product becomes tarnished by adverse publicity
brand-name product
A brand-name product is one which is made by a well-known manufacturer and has the manufacturer's label on it.
Chinese translation of 'brand'
brand
(brænd)
n(c)
(= make) 牌子 (páizi) (块(塊), kuài)
(fig, = type) 模式 (móshì) (种(種), zhǒng)
vt
(fig)
to brand sb a racist etc给(給)某人栽上种(種)族主义(義)者等的恶(惡)名 (gěi mǒurén zāishàng zhǒngzúzhǔyìzhě děng de èmíng)
[cattle]打烙印于(於) (dǎ làoyìn yú)
1 (noun)
Definition
a particular product or a characteristic that identifies a particular producer
a supermarket's own brand
Synonyms
trademark
logo
The letter bore no company name or logo.
brand name
marque
a marque long associated with motor-racing success
tradename
proprietary name
2 (noun)
Definition
a particular kind or variety
the British brand of socialism
Synonyms
type
There are various types of the disease.
make
What make of car did he rent?
sort
What sort of person is he?
kind
They developed a new kind of film-making.
class
a new class of personal computer
quality
The pretentious quality of the poetry.
variety
She grows 12 varieties of old-fashioned roses.
species
There are several thousand species of trees here.
strain
a particularly beautiful strain of Swiss pansies
grade
a good grade of plywood
cast
Hers was an essentially optimistic cast of mind.
3 (noun)
The brand on the barrel stood for Elbert Anderson and Uncle Sam.
Synonyms
label
designer labels
mark
Each book was adorned with the publisher's mark at the bottom of the spine.
sign
Equations are generally written with a two-bar equals sign.
stamp
You may live only where the stamp in your passport says you may.
symbol
The artist uses the oak tree as a symbol of strength.
logo
trademark
The fabric carries a Pure New Wool trademark.
marker
hallmark (British)
He uses a hallmark on the base of his lamps to distinguish them.
emblem
The eagle was an emblem of strength and courage.
identification marker
4 (noun)
Definition
a mark of disgrace
the brand of shame
Synonyms
stigma
Even in a recession there's still a stigma attached to being out of work.
mark
The dogs rub against the walls and make dirty marks.
stain
a stain on the honour of its war dead
disgrace
the disgrace of having claimed a prize I didn't deserve
taint
Her government never really shook off the taint of corruption.
slur
yet another slur on the integrity of the police
blot
a blot on the reputation of the architectural profession
infamy
one of the greatest acts of infamy in history
smirch
1 (verb)
Definition
to label (someone)
I was instantly branded as a rebel.
Synonyms
stigmatize
They are often stigmatized by the rest of society as lazy and dirty.
mark
label
expose
denounce
The leaders took the opportunity to denounce the attacks.
disgrace
These soldiers have disgraced their regiment.
discredit
He says his accusers are trying to discredit him.
censure
pillory
He resigned after being pilloried by the press.
defame
He complained that the article defamed him.
2 (verb)
Definition
to label, burn, or mark with or as if with a brand
The owner couldn't be bothered to brand the cattle.
Synonyms
mark
I added a code to mark the document as genuine.
burn
I burnt the toast.
label
The produce was labelled `Made in China'.
stamp
They had stamped me as a bad woman.
scar
He was scarred for life during a pub fight.
3 (verb)
That smile of his is branded on my heart.
Synonyms
imprint
a racket with the club's badge imprinted on the strings
fix permanently
print
indelibly printed on his memory
stamp
‘Eat before July 14’ was stamped on the label.
engrave
Additional synonyms
in the sense of blot
Definition
a stain on one's character
a blot on the reputation of the architectural profession