the practice of arranging the sale of a product before it is available
presale in American English
(ˈpriˌseil)
noun
a sale held in advance of an advertised sale, as for select customers
Word origin
[pre- + sale]pre- is a prefix occurring originally in loanwords from Latin, where it meant “before”(preclude; prevent); applied freely as a prefix, with the meanings “prior to,” “in advance of,” “early,”“beforehand,” “before,” “in front of,” and with other figurative meanings (preschool; prewar; prepay: preoral; prefrontal)
Examples of 'presale' in a sentence
presale
It's going into the bidding wars with a high-end presale estimate of $175,000.
Globe and Mail (2003)
All sold close to or within their presale range, but two did exceptionally well.
Globe and Mail (2003)
The auctioneer's presale estimate is $60,000 to $80,000.
Chicago Sun-Times (2010)
Some tickets were available in a 'presale' and may account for some of those available for resale.