a higher than standard price for a good which is perceived to be of higher quality than standard
a small luxury car at a premium price
Examples of 'premium price' in a sentence
premium price
The report showed that drinkers were now prepared to pay premium prices for a luxury product.
Times, Sunday Times (2016)
The report showed that drinkers were now prepared to pay premium prices for a luxuryproduct.
Times, Sunday Times (2016)
He wants low-cost crew but he expects people to pay premium prices.
Times, Sunday Times (2010)
Consumers will pay a premium price for what are perceived to be must-haves.
Times, Sunday Times (2007)
People are prepared to pay premium prices for these brands, which enables the company to benefit from juicy margins.
Times, Sunday Times (2016)
The agreement fixes price, so it assures that the buyer will not have to pay premium prices when the show tops the ratings.
Miller, Roger LeRoy & Fishe, Raymond P. H. Microeconomics: Price Theory in Practice (1995)
Once they realise how much they are saving, they don't want to go back to paying the premium price.
Times, Sunday Times (2009)
Companies that care about the packaging often liken themselves to book publishers, who know a small number of people will pay a premium price for a hardback.
Times, Sunday Times (2007)
But despite the company's impressive growth, it has not been enough to persuade bidders to pay a premium price for the business.
Times, Sunday Times (2010)
It is not clear that there are buyers willing to pay premium prices for either Penguin or the FT.