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单词 hard sell
释义

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hard sell

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hard sell

singular noun [oft NOUN noun]
A hard sell is a method of selling in which the salesperson puts a lot of pressure on someone to make them buy something.
...a double-glazing firm whose hard-sell techniques were exposed by a consumer programme.

hard sell in British English

noun
an aggressive insistent technique of selling or advertising
Compare soft sell

hard-sell in British English

(ˈhɑːdˌsɛl)
modifier
of or relating to an aggressive insistent technique of selling or advertising
his hard sell approach
a double-glazing firm whose hard-sell techniques were exposed by a consumer programme

hard sell in American English

US
high-pressure salesmanship
Derived forms
hard-sell (ˈhard-ˈsell)
adjective

Examples of 'hard sell' in a sentence
hard sell

Chinese wine has proved to be a hard sell to British consumers.
Times, Sunday Times (2017)
From the sun lounger Maggie had been watching Liz conduct her hard sell with a kind of bemused indulgence.
Sue Welfare FALLEN WOMEN (2002)
All Stone was asking was for one to believe in him, and even that was turning out to be a hard sell.
Terman, Douglas CORMORANT (2002)
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更新时间：2025/3/14 11:59:09