Goodwill is a friendly or helpful attitude towards other people, countries, or organizations.
I invited them to dinner, a gesture of goodwill.
They depend on the goodwill of visitors to pick up rubbish.
Synonyms: friendliness, favour, friendship, benevolence More Synonyms of goodwill
2. uncountable noun
The goodwill of a business is something such as its good reputation, which increases the value of the business.
[business]
We do not want to lose the goodwill built up over 175 years.
goodwill in British English
(ˌɡʊdˈwɪl)
noun
1.
a feeling of benevolence, approval, and kindly interest
2. (modifier)
resulting from, showing, or designed to show goodwill
the government sent a goodwill mission to Moscow
a goodwill ambassador for UNICEF
3.
willingness or acquiescence
4. accounting
an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc
goodwill in American English
(ˈgʊdˈwɪl)
noun
1.
a friendly or kindly attitude; benevolence
2.
cheerful consent; willingness
3. Accounting
an intangible asset which takes into account the value added to a business firm as a result of patronage, reputation, etc.
Also good will
goodwill in Finance
(gʊdwɪl)
noun
(Finance: Corporate)
Goodwill is an intangible asset that is taken into account when the value of an enterpriseis calculated, reflecting the company's reputation and its relationship with its customers.
A major factor in the third-quarter loss was the write-down of $143.6 million ofgoodwill.
Goodwill is the largest intangible asset on the company's balance sheet.
Goodwill is an intangible asset that is taken into account when the value of an enterpriseis calculated, reflecting the company's reputation and its relationship with its customers.
goodwill in Accounting
(gʊdwɪl)
noun
(Accounting: Financial statements, Balance sheet)
Goodwill is an intangible asset that is taken into account when the value of an enterpriseis calculated, reflecting the company's reputation and its relationship with its customers.
A major factor in the third-quarter loss was the write-down of $143.6 million ofgoodwill.
Usually, the largest intangible asset that appears on a company's balance sheet is goodwill, which is the value of all favorable attributes that relate to a business enterprise.
Goodwill is an intangible asset that is taken into account when the value of an enterpriseis calculated, reflecting the company's reputation and its relationship with its customers.
Examples of 'goodwill' in a sentence
goodwill
Your account has also been credited with 100 as a gesture of goodwill.
The Sun (2016)
The debt has finally been wiped and you have received 100 as a goodwill gesture.
The Sun (2016)
It will waive the normal administration fees that go with this, as a gesture of goodwill.
Times, Sunday Times (2016)
It is also sending you a cheque for 500 as a gesture of goodwill.
Times, Sunday Times (2017)
It also gave you an extra 45 as a goodwill gesture.
The Sun (2016)
As a goodwill gesture, we have refunded the fees.
Times, Sunday Times (2016)
They also gave you six months' free line rental for your phone as a gesture of goodwill.
The Sun (2016)
You've received a refund of any extra payments made and a 100 goodwill gesture.
The Sun (2016)
You've also been given 100 as a goodwill gesture.
The Sun (2016)
He most certainly did not regard himself as a goodwill ambassador for the game.
Times, Sunday Times (2009)
Is it a way of harnessing the goodwill of young people to head off global warming?
Times, Sunday Times (2007)
The most common intangible fixed asset is goodwill.
Harrison, John Finance for the Non-Financial Manager (1989)
And we will quickly lose the international goodwill which a more generous attitude has earned us in the past.
Dyson, Freeman Infinite in All Directions (1989)
This will be based on the assets of the business on its balance sheet plus the value of any goodwill.
Times, Sunday Times (2013)
There was an overwhelming, spontaneous feeling of goodwill towards him from pretty much the whole paddock.
Times, Sunday Times (2008)
We will offer 20 per cent off the bill as a goodwill gesture.
Times, Sunday Times (2012)
The logic of buying it before was there was some goodwill value, based on the brand.
Times, Sunday Times (2007)
We offered 25 as a goodwill gesture.
Times, Sunday Times (2008)
The bank has also credited your account with 150 as a gesture of goodwill.
Times, Sunday Times (2010)
It wants to refund that and offer you 250 as a gesture of goodwill.
Times, Sunday Times (2015)
It also offered 25 as a gesture of goodwill.
Times, Sunday Times (2007)
A time of peace and goodwill to all people.
The Sun (2012)
It is based on the false idea that remuneration is something more than a price and that people of goodwill can fix it by working together.
Times, Sunday Times (2007)
But the goodwill of the gesture rapidly runs out when there is nobody to meet them at the airport and they inadvertently board the wrong bus.
Times, Sunday Times (2007)
When the government asked him to tour abroad as a goodwill ambassador for a free nation, the irony was not lost on him.
Times, Sunday Times (2010)
The more sustainable the advantages and the more benefits they provide to the business, the higher the goodwill value is likely to be.
Times, Sunday Times (2009)
The vast majority return home and potentially remain goodwill ambassadors for the UK for the rest of their lives.
Times, Sunday Times (2015)
May all people of goodwill today join together to work for a more just, a more healthy and a more prosperous nation and a peaceful planet.
Christianity Today (2000)
The insurer wrote down the goodwill value in its American operations, which is effectively its value on top of its assets.
Times, Sunday Times (2012)
In time buyers will come knocking and the underlying value of his goodwill, seasonal and otherwise, will come the fore.
Times, Sunday Times (2008)
In other languages
goodwill
British English: goodwill NOUN
Goodwill is a friendly or helpful attitude towards other people, countries, or organizations.
I invited them to dinner, a gesture of goodwill.
American English: goodwill
Brazilian Portuguese: boa vontade
Chinese: 友好
European Spanish: buena voluntad
French: bonne volonté
German: Wohlwollen
Italian: buona volontà
Japanese: 善意
Korean: 호의
European Portuguese: boa vontade
Latin American Spanish: buena voluntad
Chinese translation of 'goodwill'
goodwill
(ɡudˈwɪl)
n(u)
善意 (shànyì)
a gesture of goodwill善意的表示 (shànyì de biǎoshì)
(noun)
Definition
kindly feelings towards other people
I invited them to dinner as a gesture of goodwill.
Synonyms
friendliness
She loves the friendliness of the people.
favour
They viewed him with favour.
friendship
a whole new world of friendship and adventure
benevolence
A bit of benevolence from people in power is not what we need.
amity (formal)
Over the past two decades the countries have lived in amity.
kindliness
His kindliness and warmth made him particularly effective with staff welfare.
Additional synonyms
in the sense of amity
Definition
friendship
Over the past two decades the countries have lived in amity.
Synonyms
friendship,
understanding,
accord,
peace,
harmony,
goodwill,
fellowship,
fraternity,
brotherhood,
tranquillity,
friendliness,
concord,
comradeship,
cordiality,
peacefulness,
kindliness,
comity,
amicability
in the sense of benevolence
Definition
inclination to do good
A bit of benevolence from people in power is not what we need.