A soft sell is a method of selling or advertising that involves persuading people in a gentle way rather than putting a lot of pressure on people to buy things.
[business]
I think more customers probably prefer a soft sell.
soft sell in British English
noun
a method of selling based on indirect suggestion or inducement
Compare hard sell
soft sell in American English
US
selling that relies on subtle suggestion rather than high-pressure salesmanship
Derived forms
soft-sell (ˈsoft-ˈsell)
adjective
soft sell in Retail
(sɔft sɛl)
noun
(Retail: General)
If a salesman uses the soft sell, he or she tries to sell you something using indirect methods.
The soft sell first explores the customer's needs and wants, through probing questions and carefullistening.
What you won't get is a hard sell - rather the art of the soft sell is back. If you look as if you want to be left alone to browse, you will be.
If a salesman uses the soft sell, he or she tries to sell you something using indirect methods.
Examples of 'soft sell' in a sentence
soft sell
He introduced himself as Charles and he was very good at the soft sell.
Taylor, Andy TOY SHOP
This, he knew, was the soft sell that invariably followed the hard on occasions like this.
Harcourt, Palma A MATTER OF CONSCIENCE
In other languages
soft sell
British English: soft sell NOUN
A soft sell is a method of selling or advertising that involves persuading people in a gentle way rather than putting a lot of pressure on people to buy things.
I think more customers probably prefer a soft sell.
American English: soft sell
Brazilian Portuguese: venda de forma não agressiva
Chinese: > 软性推销靠说服而非强迫的
European Spanish: venta sutil
French: promotion douce
German: weiche Verkaufstaktik
Italian: persuasione all'acquisto
Japanese: 穏やかな売り込み
Korean: > 온건한 판매 방식 부드러운 설득 위주의 혹은 물건 판매나 광고 시 설득에 의존하는 방법