| 单词 | frequent shopper program |
| 释义 | frequent shopper program in Retail (frikwənt ʃɒpər proʊgræm) or frequent shopper programme Word forms: (regular plural) frequent shopper programs noun (Retail: Marketing) A frequent shopper program is one that rewards customers for purchases made on multiple visits, and builds up points entitling them to reduced prices and free items. Frequent shopper programs are becoming ubiquitous in retailing, although retailers seem unsure if they areleading to higher loyalty, or to higher profits. Nearly two-thirds of all US households believe it is important to shop in storesthat offer a frequent shopper program or loyalty card program. A frequent shopper program is one that rewards customers for purchases made on multiple visits, and builds uppoints entitling them to reduced prices and free items. |
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