If you refer to an action as tokenism, you disapprove of it because you think it is just done for effect, in order to show a particular intention or to impress a particular type of person.
[disapproval]
Is his promotion evidence of the minorities' advance, or mere tokenism?
tokenism in British English
(ˈtəʊkəˌnɪzəm)
noun
the practice of making only a token effort or doing no more than the minimum, esp in order to comply with a law
Derived forms
tokenistic (ˌtokenˈistic)
adjective
tokenism in American English
(ˈtoʊkənˌɪzəm)
noun
1.
a show of accommodation to a demand, principle, etc. by small, often merely formal concessions to it
2. US
token integration of blacks, as in schools, jobs, etc.