a demand for a very specialized product or commodity
niche market in Retail
(niʃ mɑrkɪt)
Word forms: (regular plural) niche markets
noun
(Retail: Marketing)
A niche market is one in which there is a limited number of customers but those customers are prepared to spend money on the type of quality of product they want.
To succeed in a niche market, you need a well-defined group of customers and products specifically tailored totheir most urgent desires.
A niche market is a narrowly defined, specialized subject of interest that you can sell productsinto.
A niche market is one in which there is a limited number of customers but those customers are preparedto spend money on the type of quality of product they want.
market, market, market
Examples of 'niche market' in a sentence
niche market
We had launched our very own signature fragrance brand to a very exclusive niche market.
Times, Sunday Times (2007)
This is just one game in a string of similar titles obviously aimed at a niche market.
The Sun (2011)
Making the most of the regional specialities has created a niche market for many hard-pressed tourism businesses.