A niche in the market is a specific area of marketing which has its own particular requirements, customers, and products.
[business]
I think we have found a niche in the toy market. [+ in]
Small companies can do extremely well if they can fill a specific market niche.
2. adjective [ADJECTIVE noun]
Niche marketing is the practice of dividing the market into specialized areas for which particular products are made. A niche market is one of these specialized areas.
[business]
Many media experts see news channels as part of a general move towards niche marketing.
Niche markets almost inevitably mean small volumes.
3. countable noun
A niche is a hollow area in a wall which has been made to hold a statue, or a natural hollow part in a hill or cliff.
Above him, in a niche on the wall, sat a tiny veiled Ganesh, the elephant god. [+ on]
There was a niche in the rock where the path ended. [+ in]
Synonyms: recess, opening, corner, hollow More Synonyms of niche
4. countable noun [usually poss NOUN]
Your niche is the job or activity which is exactly suitable for you.
Simon Lane quickly found his niche as a busy freelance model maker. [+ as]
5.
See carve a niche
More Synonyms of niche
niche in British English
(niːʃ, nɪtʃ)
noun
1.
a recess in a wall, esp one that contains a statue
2.
any similar recess, such as one in a rock face
3.
a position particularly suitable for the person occupying it
I found my niche in politics
4. (modifier)
relating to or aimed at a small specialized group or market
5. ecology
the role of a plant or animal within its community and habitat, which determines its activities, relationships with other organisms, etc
verb
6. (transitive)
to place (a statue) in a niche; ensconce (oneself)
Word origin
C17: from French, from Old French nichier to nest, from Vulgar Latin nīdicāre (unattested) to build a nest, from Latin nīdusnest
niche in American English
(nɪtʃ; British; also niʃ)
noun
1.
a recess or hollow in a wall, as for a statue, bust, or vase
2.
a place or position particularly suitable to the person or thing in it
3.
any small, specialized business market
4. Ecology
a.
the particular role of an individual species or organism in its community and its environment, including its position in the food cycle and its behavior
b.
the specific space occupied by an organism within its habitat
verb transitiveWord forms: niched or ˈniching
5.
to place in or as in a niche
Word origin
Fr < OFr nichier, to nest < VL *nidicare < L nidus, nest
niche in American English
(nɪtʃ)
Word forms: verbniched, niching
noun
1.
an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object
2.
a place or position suitable or appropriate for a person or thing
to find one's niche in the business world
3.
a distinct segment of a market
4. Ecology
the position or function of an organism in a community of plants and animals
adjective
5.
pertaining to or intended for a market niche; having specific appeal
niche advertising
transitive verb
6.
to place (something) in a niche
Word origin
[1605–15; ‹ F, MF, back formation from nicher to make a nest ‹ VL *nīdiculāre, deriv. of L nīdusnest]
niche in Retail
(niʃ)
adjective
(Retail: Marketing)
Niche is used to describe products that appeal to a small, limited, or specialized group.
COLLOCATIONS: ~ product
The Jacuzzi began as a medical niche product before acquiring mass-market appeal.
Niche products, often sold through nontraditional channels, can demand a higher price.
Niche is used to describe products that appeal to a small, limited, or specialized group.
More idioms containing
niche
carve a niche
Examples of 'niche' in a sentence
niche
She needs to find her niche.
The Sun (2016)
It will shrink back to a niche business once again.
Times, Sunday Times (2008)
Many of the courses are in niche areas and some programmes are unique to the region.
Times, Sunday Times (2010)
It depends for its success on its preferred position in a small ecological niche.
Peter F. Drucker MANAGEMENT: task, responsibilities, practices (1974)
They say that having just a few on offer means they cannot offer niche ones.
The Sun (2013)
What it has become is a niche player with a questionable future.
Times, Sunday Times (2016)
It is no longer seen as a niche audience.
Times, Sunday Times (2014)
The key thing is to find the right niche and the right workplace.
Times, Sunday Times (2009)
The amount of niches that are filled is a constant astonishment.
Times, Sunday Times (2010)
It was a profitable niche business but his heart was not in it.
Times, Sunday Times (2010)
New small and quick alternatives will be waiting to occupy the ecological niche left vacant by the decline of the old.
Dyson, Freeman Infinite in All Directions (1989)
People do not get to the top through nepotism or because they have found a niche activity that few others know about.
Times, Sunday Times (2013)
With worldwide demand for nuclear skills far outstripping supply, that niche should become steadily more valuable.
Times, Sunday Times (2009)
Transition management is a niche practice that looks after large-scale movements of assets.
Times, Sunday Times (2012)
That's gold dust for advertisers who want to target a specific niche.
Times, Sunday Times (2013)
We're all just trying to carve out our niche.
Times, Sunday Times (2013)
How do you find your niche, that area in which you can become competent?
Christianity Today (2000)
The firm grew, becoming one of a small number of niche practices specialising in the legal and business side of the media and entertainment industries.
Times, Sunday Times (2008)
As an artist and a member of the chattering classes, I have attained a particular niche celebrity.
Times, Sunday Times (2007)
Word lists with
niche
architectural features
In other languages
niche
British English: niche NOUN
A niche in the market is a specific area of marketing which has its own particular requirements, customers, and products.
I think we have found a niche in the toy market.
American English: niche
Brazilian Portuguese: nicho
Chinese: > 专营市场有特定的要求、顾客群和产品的
European Spanish: hueco
French: créneau
German: Nische
Italian: nicchia
Japanese: ニッチ
Korean: 틈새시장
European Portuguese: nicho
Latin American Spanish: hueco
British English: niche ADJECTIVE
Niche marketing is the practice of dividing the market into specialized areas for which particular products are made.
Many media experts see such all-news channels as part of a general move towards niche marketing.
American English: niche
Brazilian Portuguese: de nicho
Chinese: > 专营市场的有特定的要求、顾客群和产品的
European Spanish: nicho de mercado
French: ciblé
German: Nischen-
Italian: di nicchia
Japanese: ニッチな
Korean: 틈새시장의
European Portuguese: de nicho
Latin American Spanish: nicho de mercado
Chinese translation of 'niche'
niche
(niːʃ)
n(c)
(for statue) 壁龛(龕) (bìkān) (个(個), gè)
(in market, organization, field) 空白 (kòngbái)
to find one's niche找到自己的位置 (zhǎodào zìjǐ de wèizhì)
to carve a niche for o.s.为(為)自己寻(尋)求发(發)展的空间(間) (wèi zìjǐ xúnqiú fāzhǎn de kōngjiān)
1 (noun)
Definition
a recess in a wall for a statue or ornament
There was a niche in the rock where the path ended.
Synonyms
recess
a discreet recess next to a fireplace
opening
corner
She hid it away in a corner of her room.
hollow
nook
We found a seat in a little nook and had some lunch.
alcove
There were bookshelves in the alcove beside the fire.
2 (noun)
Definition
a position exactly suitable for the person occupying it
Perhaps I will find my niche in a desk job.
Synonyms
position
He took up a position with the Arts Council.
calling
He was a serious man, dedicated to his calling as a physician.
place
All the candidates won places on the ruling council.
slot (informal)
Visitors can book a time slot a week or more in advance.
vocation
the levels of knowledge and skill required for success in many vocations
pigeonhole (informal)
There was a message waiting for me in the hotel pigeonhole.
Additional synonyms
in the sense of alcove
Definition
a recess in the wall of a room
There were bookshelves in the alcove beside the fire.
Synonyms
recess,
corner,
bay,
niche,
bower,
compartment,
cubicle,
nook,
cubbyhole
in the sense of calling
Definition
a profession or occupation, esp. a caring one
He was a serious man, dedicated to his calling as a physician.
Synonyms
profession,
work,
business,
line,
trade,
career,
mission,
employment,
province,
occupation,
pursuit,
vocation,
walk of life,
life's work,
métier
in the sense of corner
Definition
any secluded or private place
She hid it away in a corner of her room.
Synonyms
space,
hole,
niche,
recess,
cavity,
hideaway,
nook,
cranny,
hide-out,
hidey-hole (informal)
Synonyms of 'niche'
niche
Explore 'niche' in the dictionary
Additional synonyms
in the sense of nook
Definition
a corner or recess
We found a seat in a little nook and had some lunch.
Synonyms
niche,
corner,
recess,
cavity,
crevice,
alcove,
cranny,
inglenook (British),
cubbyhole,
opening,
hide-out
in the sense of pigeonhole
Definition
a small compartment, such as in a bureau, for filing papers
There was a message waiting for me in the hotel pigeonhole.
Synonyms
compartment,
niche,
locker,
cubicle,
cubbyhole
in the sense of place
All the candidates won places on the ruling council.
Synonyms
job,
position,
post,
situation,
office,
employment,
appointment,
berth (informal),
billet (informal)
in the sense of slot
Definition
a place in a series or scheme
Visitors can book a time slot a week or more in advance.
Synonyms
place,
time,
space,
spot,
opening,
position,
window,
vacancy,
niche
in the sense of vocation
Definition
a specified profession or trade
the levels of knowledge and skill required for success in many vocations