The direct marketing industry has become adept at packaging special offers.
direct marketing in British English
noun
selling goods directly to consumers rather than through retailers, usually by mail order, direct-mail shot, newspaper advertising, door-to-door selling, telephone selling, the internet, or television home-shopping channels
Also called: direct selling
direct marketing in American English
marketing by means of direct contact with potential clients or customers, as by direct mail, telephone solicitation, door-to-door selling, etc.