| 单词 | mystery shopper |
| 释义 | mystery shopper in British English (ˈmɪstərɪ ˈʃɒpə) noun a person who is employed, often by the owners, to visit shops, hotels, etc, incognito, and assess the quality of the service offered mystery shopper in Retail (mɪstəri ʃɒpər) or secret shopper Word forms: (regular plural) mystery shoppers noun (Retail: Marketing) A mystery shopper is someone hired to pose as a customer and report on the quality of service received and how well a store or chain of stores is being run. The mystery shopper poses as a normal customer and is given a specific task, such as purchasing a particularproduct or asking certain questions. Mystery shoppers may check on any aspect of the customer experience, from sales presentations to howwell displays are maintained to in-home service calls. A mystery shopper is someone hired to pose as a customer and report on the quality of service receivedand how well a store or chain of stores is being run. |
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