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单词 advertisement
释义
advertisementad‧ver‧tise‧ment /ədˈvɜːtəsmənt $ ˌædvərˈtaɪz-/ ●●● S3 noun [countable] Examples
EXAMPLES FROM OTHER DICTIONARIES
  • At this time of year, the papers are full of advertisements for skiing holidays.
  • Most car advertisements are aimed at men.
EXAMPLES FROM THE CORPUS
  • For the last year, her face has appeared in CitriMax advertisements.
  • Hershiser and Brown will be paid for appearing in the milk advertisements.
  • In response to the story-boards, it became clear that attitudes towards the advertisements were mixed.
  • She loved the advertisements especially, so gorgeously puzzling.
  • There were no advertisements for staff.
Thesaurus
THESAURUS
· an advertisement for shampoo· They placed an advertisement in the newspaper.
informal an advertisement: · She’s been in several TV ads.
British English an advertisement: · a job advert· He took out a front-page advert for his shop.
an advertisement on television or radio: · television commercials· He was in some commercials for beer.
an advertisement in the cinema, on television, or online for a film or programme which will be shown soon: · A second trailer for Richard Friedman’s film has just been added to the website.
a series of advertisements for a company’s products: · The company has spent more than $300 million on promotions for the brand.
an advertisement on a wall: · They selected a famous artist to do the poster for the upcoming performance.
(also hoarding British English) a large sign next to a road, with an advertisement on it: · billboard advertisements· A huge hoarding shows two contrasting images.
a piece of paper with an advertisement on it, often given to you in the street: · Someone was handing out flyers for a new nightclub.
an advertisement across the top of a page on the Internet: · Banner ads are becoming more sophisticated.
unwanted advertisements that you get in the post: · I never read junk mail.
unwanted emails advertising things: · I’m trying to delete all the spam.
(also want ad American English, small ad British English) a short advertisement that you put in a newspaper if you want to buy or sell something: · The bike was advertised for sale in the small ads section.
Longman Language Activatoran advertisement
something such as a large public notice, a short film on television, or a picture with words in a newspaper, that is designed to persuade people to buy something: · Most car advertisements are aimed at men.advertisement for: · At this time of year, the papers are full of advertisements for skiing holidays.
an advertisement on television or radio: · Have you seen the new Levi jeans commercial?commercial for: · a commercial for low-alcohol lagercommercial break (=when there are commercials in the middle of a programme): · We'll be right back with you after a commercial break.
informal also advert British informal an advertisement: · She had started her acting career by doing shampoo ads on TV.ad for: · I saw an advert for some cheap furniture in our local paper. put an ad in a newspaper/magazine: · We put an ad in 'The Times' and got a terrific response.
a planned series of advertisements for a new product or service: · The company got into a lot of trouble over its last advertising campaign.launch a campaign/an advertising campaign (=start a campaign): · Nissan is about to launch a nationwide campaign for its new range of cars.
a short clever phrase used in an advertisement: · a dry-cleaning company that used the slogan 'We know the meaning of cleaning'
British /billboard American a large flat board in a public place, where large printed advertisements are shown: · Beside the freeway was a huge billboard showing an ad for Ben & Jerry's ice cream.
advertisements you receive in the mail from different companies, often with special deals or sales in them. Direct mail is the word used by the companies who send out these advertisements: · Statistics show that 44% of junk mail is thrown away and never read.
a television or radio advertisement made to look and sound like a real programme, often a financial news report or an advice show: · Cable channels began broadcasting the 30-minute infomercial in April.
an advertisement that appears at the top of a web page (=a page on the Internet), that you click on to find out more about the company, product, or service: · A banner ad for NewsPage, a personalized Internet news service, appeared on part of the screen.
WORD SETS
ABC1, nounabove the line, adjectiveadoption curve, advert, nounadvertise, verbadvertisement, nounadvertising agency, nounaffiliate marketing, aftermarket, nounAIDA, nounair time, announcement, nounaudience research, Audit Bureau of Circulation, nounbait-and-switch, adjectiveBDI, below the line, adjectivebillboard, nounblind test, brand extension, nounbrand extension strategy, brand stretching, nounBritish Rate and Data, nounbusiness gift, business-to-business advertising, button ad, nounbuying decision, nounbuying habits, nounC2DE, nouncannibalization, nouncanvassing, nouncareline, nouncategory killer, nounCLV, cognitive dissonance, nouncolumn-inch, nounComdex, nouncommodity product, competitive intelligence, nouncompetitive strategy, concept testing, nounconsumer behaviour, consumer panel, consumer resistance, conversion rate, copy testing, nouncopywriter, nouncore competence, cost-per-click, nouncost per impression, nouncost per thousand, nounCPC, creative brief, creative director, cross promotion, customer-centric, adjectivecustomer loyalty, customer profile, customer profiling, customer research, dealer aids, noundemand curve, derisk, verbdirect-to-consumer advertising, drip method, noun-driven, suffixelectronic point of sale, empty nesters, nounendorse, verbendorser, nounend-to-end, adjectiveevent management, field research, first mover, nounfirst-mover advantage, flyer, noungimmick, nounhalo effect, high end, nounhoarding, nounHouse of Quality, nounincome group, island display, jingle, nounknocking copy, last-mover advantage, lead user, line extension, nounline stretching, nounmailing list, nounmailshot, nounmakegood, nounmarket-oriented, adjectiveMarlboro Friday, nounmerchandiser, nounmotivational research, nicher, nounnichist, nounonline catalogue, o.n.o., opinion leader, nounopportunities to see, nounpack shot, nounpeople meter, positioning, nounposter, nounPR, nounpress agent, nounpress communications, press kit, price-insensitive, adjectiveprice-sensitive, adjectiveprint advertising, private-label, adjectiveproblem child, nounproduct differentiation, product parity, promo, nounpromote, verbpromotion, nounpromotional, adjectiveprospectus, nounpublicist, nounpublicity, nounpublicize, verbpublic relations, nounpulsing, nounpush, verbrebrand, verbreference group, remarket, verbreposition, verbsaleable, adjectivesales analysis, sales channel, sales engineer, sales incentive, sales resistance, sandwich board, nounsecond-mover advantage, selling point, nounsell-through, adjectivesoft sell, nounspiff, nounsplit run, nounspot colour, nounSRDS, stage-gate, adjectiveStandard Rate and Data Service, nounstealth marketing, target buyer, target customer, Target Group Index, nountarget market, telemarketing, nountelephone interviewing, nountradename, noununique visitor, noununit sales, want ad, noun
Collocations
COLLOCATIONS FROM THE ENTRYADJECTIVES/NOUN + advertisement
· a glossy magazine full of car advertisements
· Jo was reading the job advertisements in the newspaper.
· I got the apartment through a newspaper advertisement.
· the new TV advertisement for the Volkswagen Golf
· The organization took out a full-page advertisement in the New York Times.
(=one that suddenly appears on your computer screen when you are looking at a website)· You can buy software that blocks unwanted pop-up advertisements.
verbs
· I tried putting an advertisement for lodgers in the local paper.
(=put it on a website)· The agency has posted an advertisement on its website for graduates to work overseas.
(=arrange for an advertisement to be in a newspaper or magazine)· Their record company took out full-page advertisements in the music press to promote the album.
(=print or broadcast an advertisement)· Broadcasters are no longer allowed to run cigarette advertisements.
· I answered an advertisement in the paper for volunteers.
COLLOCATIONS FROM OTHER ENTRIES
 He placed an advertisement in the local paper.
COLLOCATIONS FROM THE CORPUSADJECTIVE
· If you're the owner of a health club like I am, it's a good advertisement, as long as you finish.· Now Fuchs is a particularly good advertisement for health economics, precisely because he is no genius.· Unhappy clients are not a good advertisement for the firm.· It was exciting - they were good advertisements, and we waited for the first children to come.· This is also the best advertisement for encouraging kids to take up the game.· He allowed her more freedom of choice than many of his clients who were perhaps a better advertisement for his dressmaking skills.· The second says he thinks it's a good advertisement for healthy eating.
· Last month Marsh was found guilty of running misleading advertisements on medical products under the Medicines Act.· He can bring proceedings for a High Court injunction to stop the publication of a misleading advertisement.· The publishing of misleading advertisements was a contravention of section 47 of the Act.
· In a recent advertisement for a house sale the same village of West Linton is now only 11 miles from Edinburgh.
NOUN
· The document is almost certainly an investment advertisement and must be verified and approved as such.· But the more general concern is that consumers could be misled by investment advertisements, or simply fail to understand them.
· It can even be encountered by younger people - as a glance at job advertisements will show.· Insist on having a say in what goes into job advertisements for employees who will ultimately be your subordinates.· You may apply for a job in the next grade if you meet the requirements stated in the job advertisement.· They monitored 11,373 job advertisements across a range of periodicals.· Each week, the free papers are stuffed full of job advertisements.· It is as much as you can do to read the job advertisements in the Times Educational Supplement, let alone the leader.
· This chapter deals with the different linguistic choices that shapes women's magazine advertisements.· Most of the Owners' Network listings are copied from newspaper and magazine advertisements collected by 30 free-lancers nationwide, Koch says.· One of the problems with magazine advertisements, however, is their relatively long lead time before an advertisement appears.· Illustrators or photographers are chosen for press or magazine advertisements or posters.
· In the past two months there has been a rash of newspaper advertisements for unlicensed patches available by mail order.· You will be choosing the organization and then selling yourself to them, rather than relying solely upon answering newspaper advertisements.· Meanwhile, their opponents are busy taking out newspaper advertisements, buying air time and working the telephones.· The previous day Bull took out a newspaper advertisement promising to do better in future.· The Northern responded to three newspaper advertisements placed by people selling the sought-after vouchers and asked the selling price.· Speed is of the essence when following up newspaper advertisements.· The panellists were selected from a group of 111 people who had responded to newspaper advertisements.· Two promoted silk stockings and Florence Stack appeared in newspaper advertisements praising Tokalon beauty products.
· Desperate, his wife Irene chased up a radio advertisement for drop-in surgery performed with only a local anaesthetic.· Proponents relied on radio advertisements to get their message across to voters.· The campaign uses posters and newspaper and radio advertisements.
· This makes the usual noises about the careful research which goes into making television advertisements, not to mention the advice-seeking.· They ran a series of television advertisements, which they placed in prime time they purchased early in the campaign.· Today the government launched its latest weapons in a campaign against speeding including this hard hitting television advertisement.· As Arkansas governor, he had built public support for key legislation with television advertisements largely financed by corporate donations.· In July 1990 a television advertisement by the Cot Death Association advised against placing infants to sleep prone.· Just before Easter, I received a letter about a series of television advertisements.· To a large extent, the election has been fought on the airwaves, with both candidates delivering television advertisements attacking each other.· By way of exception, the Regulations do not give the Director General powers in relation to commercial radio and television advertisements or to cable advertisements.
VERB
· I answered an advertisement for knitters.· You will be choosing the organization and then selling yourself to them, rather than relying solely upon answering newspaper advertisements.· About this time crochet garments were in vogue, so I answered another advertisement.· Looking for a change, she answered a newspaper advertisement.
· Hershiser and Brown will be paid for appearing in the milk advertisements.· For the last year, her face has appeared in CitriMax advertisements.
· The Independent, which had declined to carry the advertisements, claimed on Feb. 7 that they were fraudulent.· By this time it carried the advertisements of a well-known whisky, and had lost some of its charisma.· Of these the Norfolk Democrat and Suffolk Punch, both printed and carrying advertisements, were particularly impressive.· The Company magazine is also criticised for carrying another controversial Benetton advertisement showing a black soldier holding a human thigh bone.· Agencies advertise locally in newspapers, and may carry regular advertisements in the national nursing press.
· In practice this may not be onerous as very limited factual information is contained in the typical advertisement.· Can administrators ban the distribution of underground newspapers that contain advertisements for drug paraphernalia?
· We would generally issue these advertisements as agent for the vendor.
· In addition the church might consider placing paid advertisements from time to time, highlighting forthcoming events which could be made especially attractive to the outsider.· It is essential that sections 0404 and 0405 of this manual on Investment Advertisements is read and understood before placing any advertisements.· Neild placed advertisements in the newspapers appealing for donations.· When you do, place an advertisement in the personal column of the International Herald Tribune to read as follows.· Spooky ... Switching to a smaller scale, we placed advertisements in South London newsagents.· How do place advertisements create meanings for different localities?
· Catherine took the paper and read the advertisement he indicated.· She read the advertisement carefully: they helped you if you were pregnant!· I spent a long time reading the advertisements.· It is as much as you can do to read the job advertisements in the Times Educational Supplement, let alone the leader.
· The Northern responded to three newspaper advertisements placed by people selling the sought-after vouchers and asked the selling price.· Tests have shown that women are more likely to respond to unbiased employment advertisements.· The panellists were selected from a group of 111 people who had responded to newspaper advertisements.
· Since then the importers have run more advertisements asking owners to contact them.· Both men are running nasty television advertisements in California against illegal immigration.
· Then, going through the Wanted Ads in the newspaper, I actually saw three advertisements asking for dental mechanics' assistants.· Recently I saw an advertisement featuring a bare-chested man in staggeringly good condition.· Why don't we see positive advertisements about social work?· But, so far, no one has been able to reliably monitor who is seeing online advertisements.· In 1975 she saw an advertisement for executive officers in the civil service.· On the second day in the city, he had wandered by the Tribune and seen the advertisement of Stark and Evans.· I saw an advertisement in the local paper, answered it, and was accepted.· She saw the advertisement for a technical translator in the newspaper.
Phrases
PHRASES FROM THE ENTRY
  • Ben is a walking advertisement for the benefits of regular exercise.
  • This is an advertisement for handguns.
Word family
WORD FAMILYnounadvertisementadvertiseradvertisingverbadvertise
1 (also ad informal, advert British English) a picture, set of words, or a short film, which is intended to persuade people to buy a product or use a service, or that gives information about a job that is available, an event that is going to happen etcadvertisement for The Sunday papers are full of advertisements for cars. She saw an advertisement for a ski vacation in Vermont. They put an advertisement in ‘The Morning News’, offering a high salary for the right person. The organizers of the concert had taken out a full page advertisement in ‘The New York Times’. Only a handful of people answered the advertisement.2be an advertisement for something to be a good example of something or show how effective it can be:  He’s a very good advertisement for the benefits of regular exercise.COLLOCATIONSADJECTIVES/NOUN + advertisementa car/holiday/shampoo etc advertisement· a glossy magazine full of car advertisementsa job advertisement· Jo was reading the job advertisements in the newspaper.a newspaper/magazine advertisement· I got the apartment through a newspaper advertisement.a television/TV/Internet advertisement· the new TV advertisement for the Volkswagen Golfa full-page advertisement· The organization took out a full-page advertisement in the New York Times.a pop-up advertisement (=one that suddenly appears on your computer screen when you are looking at a website)· You can buy software that blocks unwanted pop-up advertisements.verbsput/place an advertisement in a paper/newspaper· I tried putting an advertisement for lodgers in the local paper.post an advertisement (=put it on a website)· The agency has posted an advertisement on its website for graduates to work overseas.take out an advertisement (=arrange for an advertisement to be in a newspaper or magazine)· Their record company took out full-page advertisements in the music press to promote the album.run/carry an advertisement (=print or broadcast an advertisement)· Broadcasters are no longer allowed to run cigarette advertisements.answer an advertisement· I answered an advertisement in the paper for volunteers.THESAURUSadvertisement: · an advertisement for shampoo· They placed an advertisement in the newspaper.ad informal an advertisement: · She’s been in several TV ads.advert British English an advertisement: · a job advert· He took out a front-page advert for his shop.commercial an advertisement on television or radio: · television commercials· He was in some commercials for beer.trailer an advertisement in the cinema, on television, or online for a film or programme which will be shown soon: · A second trailer for Richard Friedman’s film has just been added to the website.promotion a series of advertisements for a company’s products: · The company has spent more than $300 million on promotions for the brand.poster an advertisement on a wall: · They selected a famous artist to do the poster for the upcoming performance.billboard (also hoarding British English) a large sign next to a road, with an advertisement on it: · billboard advertisements· A huge hoarding shows two contrasting images.flyer a piece of paper with an advertisement on it, often given to you in the street: · Someone was handing out flyers for a new nightclub.banner ad an advertisement across the top of a page on the Internet: · Banner ads are becoming more sophisticated.junk mail unwanted advertisements that you get in the post: · I never read junk mail.spam unwanted emails advertising things: · I’m trying to delete all the spam.classified ad (also want ad American English, small ad British English) a short advertisement that you put in a newspaper if you want to buy or sell something: · The bike was advertised for sale in the small ads section.
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