advertisead‧ver‧tise /ˈædvətaɪz $ -ər-/ ●●○ S3 W3 verb [intransitive, transitive] 
They no longer advertise alcohol or cigarettes at sporting events.advertise (something) on television/in a newspaper etc Many companies will only advertise in the Sunday paper.be advertised as something The inn is advertised as being from the early 16th century. Colleges and universities have found that it pays to advertise (=advertising brings good results).2to make an announcement, for example in a newspaper or on a poster, that a job is available, an event is going to happen etc: a poster advertising the concertadvertise for I see they’re advertising for a new Sales Director.3 advertise the fact (that) to let people know something about yourself: Don’t advertise the fact that you’re looking for another job.THESAURUSadvertise verb [intransitive, transitive] to tell people about a product or service and try to persuade them to buy it, for example in a newspaper, television, or Internet advertisement: · Some universities advertise on television.· She has signed a deal to advertise the company's haircare products.promote verb [transitive] to try to increase the sales or popularity of a product or event, for example by selling it at a lower price or talking about it on television: · He's in London to promote his new album.market verb [transitive] to try to sell a product or service by deciding which type of people are likely to buy it and by making it interesting to them: · The collection is being marketed as clothing for climbers and skiers.· Most companies have agreed not to market products to children under 12.publicize (also publicise British English) verb [transitive] to tell the public about something by writing about it in newspapers, speaking about it on television etc: · He had done a lot of interviews to publicize his new book.· The hostages' case has been widely publicized.hype verb [transitive] informal to try to make people think something is good or important by advertising or talking about it a lot on television, the radio etc. Hype is often used when you do not trust the information: · The boxing match was being hyped as the biggest fight of the decade.plug verb [transitive] informal to advertise a book, film etc by talking about it on television or radio: · Marc was on the show to plug his new play.
WORD ORIGINadvertise
Origin:
1400-1500 Early French advertiss-, stem of advertir; ➔ ADVERTVERB TABLE
advertise
| Simple Form | ||
| Present | I, you, we, they | advertise |
| he, she, it | advertises | |
| Past | I, you, he, she, it, we, they | advertised |
| Present perfect | I, you, we, they | have advertised |
| he, she, it | has advertised | |
| Past perfect | I, you, he, she, it, we, they | had advertised |
| Future | I, you, he, she, it, we, they | will advertise |
| Future perfect | I, you, he, she, it, we, they | will have advertised |
| Continuous Form | ||
| Present | I | am advertising |
| he, she, it | is advertising | |
| you, we, they | are advertising | |
| Past | I, he, she, it | was advertising |
| you, we, they | were advertising | |
| Present perfect | I, you, we, they | have been advertising |
| he, she, it | has been advertising | |
| Past perfect | I, you, he, she, it, we, they | had been advertising |
| Future | I, you, he, she, it, we, they | will be advertising |
| Future perfect | I, you, he, she, it, we, they | will have been advertising |
EXAMPLES FROM OTHER DICTIONARIES
- "How did you find out about the new software?" "It was advertised on TV."
- Billboards all over town were advertising the upcoming state fair.
- The concert was advertised in all the national newspapers.
- There was a big poster advertising a well-known brand of cola.
- These companies advertise their products in magazines like Popular Electronics.
- We are a small business so we can only afford to advertise in the local press.
- Young smokers tend to buy the brands that are most heavily advertised.
- A few neon signs are beginning to appear on the larger buildings advertising the usual Western wares such as Levi jeans.
- It pays to advertise and many cleaner species employ dazzling stripes or have characteristic bobbing movements to draw attention to themselves.
THESAURUS
verb [intransitive, transitive] to tell people about a product or service and try to persuade them to buy it, for example in a newspaper, television, or Internet advertisement: · Some universities advertise on television.· She has signed a deal to advertise the company's haircare products.
verb [transitive] to try to increase the sales or popularity of a product or event, for example by selling it at a lower price or talking about it on television: · He's in London to promote his new album.
verb [transitive] to try to sell a product or service by deciding which type of people are likely to buy it and by making it interesting to them: · The collection is being marketed as clothing for climbers and skiers.· Most companies have agreed not to market products to children under 12.
(also publicise British English) verb [transitive] to tell the public about something by writing about it in newspapers, speaking about it on television etc: · He had done a lot of interviews to publicize his new book.· The hostages' case has been widely publicized.
verb [transitive] informal to try to make people think something is good or important by advertising or talking about it a lot on television, the radio etc. Hype is often used when you do not trust the information: · The boxing match was being hyped as the biggest fight of the decade.
verb [transitive] informal to advertise a book, film etc by talking about it on television or radio: · Marc was on the show to plug his new play.
Longman Language Activatorto advertise something to tell people publicly about a product or service in order to try to persuade them to buy it, for example by showing short films on television, or by showing pictures with words in newspapers and magazines: · There was a big poster advertising a well-known brand of cola.· We are a small business so we can only afford to advertise in the local press.be advertised on TV/on the radio: · "How did you find out about the new software?" "It was advertised on TV."be advertised in a newspaper/magazine etc: · The concert was advertised in all the national newspapers.be heavily advertised (=be advertised a lot): · Young smokers tend to buy the brands that are most heavily advertised.
to try to make people buy a new product, see a new film etc, for example by selling it at a lower price or talking about it on television: · Meg Ryan is in Europe to promote her new movie.· To promote their new shampoo, they are selling it at half price for a month.promote something as something: · They're trying to promote Dubai as a tourist destination.
also publicise British to tell the public about a situation, event, organization, problem by advertising, writing, or speaking about it on television, in newspapers etc: · Hollywood gossips were saying that the studio lacked the funds to publicize its new film properly.· A good estate agent will know the best ways to publicize the fact that your home is for sale.· A series of articles and television shows publicized concerns that the chemical Alar, used to keep apples red and firm, could cause cancer.well-/highly/widely/much publicized (=publicized a lot): · Jurors were asked what they knew about the highly publicized case.
to try to sell a product or service by deciding which type of people are likely to buy it and by making it attractive and interesting to them: · In order to market a product well, you need to be aware of public demand.· The company has exclusive European rights to market the new software.
informal to try to make people interested in a product, entertainer, film etc, using television, radio, and newspapers - use this to show that you do not trust this kind of information: · Like most Hollywood movies it was so hyped up that when I saw it I was completely disappointed.· The cosmetics industry is usually quick to hype its new products.
informal also give something a plug especially British informal to try to persuade people to buy a book, see a film etc, by talking about it publicly, especially on television or radio: · The only reason she agreed to be interviewed was to plug her new record.· The author used the opportunity of appearing on TV to give his latest book a plug.
to encourage people to buy something: · There's no question about it - scandal sells newspapers.sell something to somebody: · It's not just a question of making a good product - we also have to go out and sell it to people.
informal to try to sell more of a product or service by advertising it a lot: · Revlon is really pushing its new range of beauty creams.
WORD SETSABC1, nounabove the line, adjectiveadoption curve, advert, nounadvertise, verbadvertisement, nounadvertising agency, nounaffiliate marketing, aftermarket, nounAIDA, nounair time, announcement, nounaudience research, Audit Bureau of Circulation, nounbait-and-switch, adjectiveBDI, below the line, adjectivebillboard, nounblind test, brand extension, nounbrand extension strategy, brand stretching, nounBritish Rate and Data, nounbusiness gift, business-to-business advertising, button ad, nounbuying decision, nounbuying habits, nounC2DE, nouncannibalization, nouncanvassing, nouncareline, nouncategory killer, nounCLV, cognitive dissonance, nouncolumn-inch, nounComdex, nouncommodity product, competitive intelligence, nouncompetitive strategy, concept testing, nounconsumer behaviour, consumer panel, consumer resistance, conversion rate, copy testing, nouncopywriter, nouncore competence, cost-per-click, nouncost per impression, nouncost per thousand, nounCPC, creative brief, creative director, cross promotion, customer-centric, adjectivecustomer loyalty, customer profile, customer profiling, customer research, dealer aids, noundemand curve, derisk, verbdirect-to-consumer advertising, drip method, noun-driven, suffixelectronic point of sale, empty nesters, nounendorse, verbendorser, nounend-to-end, adjectiveevent management, field research, first mover, nounfirst-mover advantage, flyer, noungimmick, nounhalo effect, high end, nounhoarding, nounHouse of Quality, nounincome group, island display, jingle, nounknocking copy, last-mover advantage, lead user, line extension, nounline stretching, nounmailing list, nounmailshot, nounmakegood, nounmarket-oriented, adjectiveMarlboro Friday, nounmerchandiser, nounmotivational research, nicher, nounnichist, nounonline catalogue, o.n.o., opinion leader, nounopportunities to see, nounpack shot, nounpeople meter, positioning, nounposter, nounPR, nounpress agent, nounpress communications, press kit, price-insensitive, adjectiveprice-sensitive, adjectiveprint advertising, private-label, adjectiveproblem child, nounproduct differentiation, product parity, promo, nounpromote, verbpromotion, nounpromotional, adjectiveprospectus, nounpublicist, nounpublicity, nounpublicize, verbpublic relations, nounpulsing, nounpush, verbrebrand, verbreference group, remarket, verbreposition, verbsaleable, adjectivesales analysis, sales channel, sales engineer, sales incentive, sales resistance, sandwich board, nounsecond-mover advantage, selling point, nounsell-through, adjectivesoft sell, nounspiff, nounsplit run, nounspot colour, nounSRDS, stage-gate, adjectiveStandard Rate and Data Service, nounstealth marketing, target buyer, target customer, Target Group Index, nountarget market, telemarketing, nountelephone interviewing, nountradename, noununique visitor, noununit sales, want ad, noun
COLLOCATIONS FROM THE ENTRY Many companies will only advertise in the Sunday paper. Colleges and universities have found that it pays to advertise (=advertising brings good results).COLLOCATIONS FROM OTHER ENTRIES a local housing agency The campaign was launched with a nationwide publicity blitz. subliminal advertising (=with hidden messages and pictures in it)
Many companies will only advertise in the Sunday paper. Colleges and universities have found that it pays to advertise (=advertising brings good results). a local housing agency· Is an advertising ban a denial of freedom of speech?
The campaign was launched with a nationwide publicity blitz.· The store ran a television advertising campaign just before Christmas.
· All cigarette advertising has been banned.
· a cinema advertising campaign for Levi jeans
· She was offered a job with a law firm.
· The company has dropped its original advertising slogan.
subliminal advertising (=with hidden messages and pictures in it)· Where did you see the vacancy advertised?
COLLOCATIONS FROM THE CORPUSNOUN· Why are they driven to buy up other advertising agencies?· The racket is being run by shadowy agencies who advertise their services in magazines.
· A ban on cigarette advertising on billboards, on public transportation, and at sports venues.
· One alleges breach of contract, unfair business practices and false advertising, among other things.· Sadly, most of the businesses advertised are not good propositions.· Change stationary, business cards and advertising to show new codes.· You get something you want; in return, various businesses get to advertise their products to you.
· The campaign kicks off with advertising on Tesco Clubcard recipe cards and in health food trade titles.
· Drug Administration has pledged to issue regulations curtailing certain types of cigarette advertising and distribution.· A ban on cigarette advertising on billboards, on public transportation, and at sports venues.
· Some companies advertise kit, knowing that stocks are low and may not last for the full life of the ad.· More than 100 companies sell restroom advertising space, and many mainstream advertisers are selling their goods where graffiti once prevailed.· About the profits that drug companies make from this advertising.· These companies advertise their wares in magazines like Popular Electronics and Electronics now.· For decades, pharmaceutical companies advertised only in medical journals.· In some countries the company advertised and promoted smuggled cigarettes to improve its market share.· In one instance, a company advertised computer memory chips that it then never delivered to those who sent money.
· Morris' description of how he spent unprecedented millions of dollars on polls and advertising is both stunning and disturbing.· Television is getting 90 percent of the advertising dollar.· A happy customer or client is worth a thousand dollars of printed advertising.
· This may be only too true, but if so, why advertise the fact?· To advertise the fact, they surround the pollen and the anthers that produce it with the vivid petals of a flower.· The recruiting office should advertise the fact that it welcomes members of the public who wish to drop in.
· Bogus jobs line threat DIAL-A-JOB firms advertising bogus vacancies could soon be outlawed.· It is illegal for a firm to advertise 0 per cent finance or a discount for cash.· These firms advertise in do-it-yourself magazines and Exchange and Mart.
· Make a note of any recruitment agencies that seem to be advertising regularly in job or geographical areas that interest you.· Even during times of strong economic growth there will always be many more applicants than advertised jobs.· Yesterday the Department for Education and Employment made it clear that there would be no hurry to advertise the Ofsted job.· Modern advertising deals and guaranteed jobs at the local sports centre do not seem so grand, but they count as much.
· Take the new, improved version of the Cross of Lourdes being advertised in Prediction magazine.· These companies advertise their wares in magazines like Popular Electronics and Electronics now.· Most reputable suppliers advertise in Birds magazine.· Naturalists recruited boys to hunt specimens, established price lists, advertised in popular magazines.· These firms advertise in do-it-yourself magazines and Exchange and Mart.· She joined Conde Nast in 1959, working in the advertising department of Glamour magazine.· I even advertised in the art magazines.· The racket is being run by shadowy agencies who advertise their services in magazines.
· More than $ 1 million a week is being spent on advertising in strategically selected media markets.· For example, you could break national advertising down into media buying, production, and creative development.
· Steve Forbes tried to win the state with a $ 4 million advertising splurge.· The president also would require tobacco companies to pay for a $ 150 million advertising crusade to stop young people from smoking.· He spent $ 4 million just on advertising in the state.· In 1995, it poured 30 million pounds into advertising and marketing offers, including free calls.· Gamble does not gamble $ 950 million on broadcast advertising to be controversial.
· Why can not money be spent on advertising the help available in places where the homeless gather?· The healthy economy continues to give companies both money and incentive to advertise.· The rules on how any government spends money on advertising are strictly controlled.· Owners' Network hopes to make money by selling advertising space on the Web pages.· One way is to give away products or sell them for below cost and make money through advertising.· Buchanan has been spending big money on prime-time television advertising in the New Orleans market.· Getting on for 50% of the money spent on advertising goes into television, and more like 70% in big agencies.· Newspapers make most of their money from selling advertising, not selling the papers themselves.
· He adds that there also is a push to crack down on magazines and newspapers that advertise the devices.· However, newspaper advertising can be of great value to the shopper for food.· News releases, brochures, newspaper advertising, direct mail and public service announcements are also in the works.
· All over Ireland, posters advertise pilgrim coach tours to Knock, a town famous for apparitions of the Virgin Mary.· A poster on one wall advertises a Soldiers of Fortune shooting match.· Inside appeared a dark labyrinth of ravaged shelves behind plate glass still festooned with the posters advertising special Christmas bargains.· There was a framed poster above it, advertising a livestock sale of the 1860s.· Maybe it's the Audi posters advertising sponsorship of the meeting, or the lines of policemen protecting Kentucky Fried Chicken outlets.· I also have a few big posters advertising the event.· Above A poster advertises this most romantic of all trains.· A couple of years later he graduated to sticking up posters to advertise concerts.
· He loves to see the company's products being advertised, being stocked in the shops.· And the product being advertised is, of course, the 1993 edition of the Guinness Book of Records.
· By far the most important medium, in terms of total expenditure on advertising and sales promotion, is the press.· In a fight with other video chains for market share, Blockbuster spent heavily on advertising and promotion.· With a communication program that could be national advertising, sales promotion, trade shows, and press activities.· Convenience stores engage in relatively little advertising and in few promotions, though they do feature some specials from time to time.· They can be classified into two types: in-store strategies and advertising and promotions.
· Advocates of control theory press for increased prices, fewer outlets for drink and restrictions or bans on advertising.· Increasingly, campaigners are demanding that countries impose restrictions on advertising aimed at children.
· Between then and 1872 Millend was advertised for sale by auction on several occasions.· Tiny, energetic, imaginative, she drove advertising sales to ever-new heights and kept the business departments running smoothly.· During the 1840s, Clutterbuck's enlarged and modernised mill was advertised for sale or lease.· StreetSideInvestor.com is funded through advertising sales and six major investors.· Imagine that a newly formed trust advertises units for sale to savers.· With a communication program that could be national advertising, sales promotion, trade shows, and press activities.· There was a framed poster above it, advertising a livestock sale of the 1860s.· Many studies have attempted to estimate the effect of advertising on sales, but few have established any relationship at all.
· They heard how Benstead of Meare, Somerset, spent thousands on brochures advertising the Poole-Bilbao service.· Corporate funded artworks are often advertised as public service.· Cyber Promotions is in the business of sending bulk e-mail messages advertising various products and services.· The racket is being run by shadowy agencies who advertise their services in magazines.· He sent Prophet Samuel a five-hundred-dollar donation and a brochure advertising his banking services.· Secondly, solicitors are now permitted to advertise their services.
· Pundits expect the really big money for 3-D displays to be in video-games and television advertising.· It is no secret that the manufacturers of processed food products use television abundantly for advertising.· As the dot.coms crashed, dragging stockmarkets with them, so, eventually, did television advertising.· Buchanan has been spending big money on prime-time television advertising in the New Orleans market.· It did, however, spend huge sums in television advertising and also embarked on a massive poster campaign.· However, in some states it went into a fund that also paid for some television advertising covering political themes.
· The £100m spent by the tobacco industry on advertising is not three times the budget of the Health Promotion Agency.· And the Food and Drug Administration has asserted that it has the right to limiting tobacco advertising.
VERB· There has been a shift towards the power of marketing and advertising of the brand, the product's known image.· Words like these are borrowed, l believe, from business terminology, from marketing and advertising firms.· A normal chocolate brand would spend £6 million on marketing and buying advertising space.· The company tries to provide unbiased information rather than marketing pieces that advertise various companies.· How to build a business plan, the choices in sales and marketing and advertising are covered.
· It pays to advertise and many cleaner species employ dazzling stripes or have characteristic bobbing movements to draw attention to themselves.· However, in some states it went into a fund that also paid for some television advertising covering political themes.· I receive no Arts Council funding or similar, don't receive paid advertising and rely on competition entry fees and subscriptions.· Nevertheless, taken on balance, if you possess unpleasant chemical properties, it pays to advertise.
· This branding element can be a useful source of revenue, as this space can be sold to advertise local businesses.· More than 100 companies sell restroom advertising space, and many mainstream advertisers are selling their goods where graffiti once prevailed.· Emap Diffusion to grow our copy sales; and Emap Media, selling advertising across markets and across media.· Owners' Network hopes to make money by selling advertising space on the Web pages.· I phoned seven companies at the end of September and not one of them was selling at the price advertised.· Miller said stores typically are offered free register tape by private vendors who sell advertising space on the back of the tape.· Newspapers make most of their money from selling advertising, not selling the papers themselves.
· The £100m refers to spending on advertising throughout the United Kingdom.· In a fight with other video chains for market share, Blockbuster spent heavily on advertising and promotion.· We want to talk to some one about the vast amounts of money that are spent on advertising.· It has a war chest of $ 40 million to spend each year on advertising.· Discount electrical retailers are expected to spend about IR£5m on advertising this year.· This leads to increased spending on advertising.· Why can not money be spent on advertising the help available in places where the homeless gather?· There are claims that $ 300 million was spent on Internet advertising in 1996.
PHRASES FROM THE ENTRYPHRASES FROM OTHER ENTRIES
- The recruiting office should advertise the fact that it welcomes members of the public who wish to drop in.
- This may be only too true, but if so, why advertise the fact?
- To advertise the fact, they surround the pollen and the anthers that produce it with the vivid petals of a flower.
- What is a prognosis in medical parlance?
WORD FAMILYnounadvertisementadvertiseradvertisingverbadvertise
1to tell the public about a product or service in order to persuade them to buy it: They no longer advertise alcohol or cigarettes at sporting events.advertise (something) on television/in a newspaper etc Many companies will only advertise in the Sunday paper.be advertised as something The inn is advertised as being from the early 16th century. Colleges and universities have found that it pays to advertise (=advertising brings good results).2to make an announcement, for example in a newspaper or on a poster, that a job is available, an event is going to happen etc: a poster advertising the concertadvertise for I see they’re advertising for a new Sales Director.3 advertise the fact (that) to let people know something about yourself: Don’t advertise the fact that you’re looking for another job.THESAURUSadvertise verb [intransitive, transitive] to tell people about a product or service and try to persuade them to buy it, for example in a newspaper, television, or Internet advertisement: · Some universities advertise on television.· She has signed a deal to advertise the company's haircare products.promote verb [transitive] to try to increase the sales or popularity of a product or event, for example by selling it at a lower price or talking about it on television: · He's in London to promote his new album.market verb [transitive] to try to sell a product or service by deciding which type of people are likely to buy it and by making it interesting to them: · The collection is being marketed as clothing for climbers and skiers.· Most companies have agreed not to market products to children under 12.publicize (also publicise British English) verb [transitive] to tell the public about something by writing about it in newspapers, speaking about it on television etc: · He had done a lot of interviews to publicize his new book.· The hostages' case has been widely publicized.hype verb [transitive] informal to try to make people think something is good or important by advertising or talking about it a lot on television, the radio etc. Hype is often used when you do not trust the information: · The boxing match was being hyped as the biggest fight of the decade.plug verb [transitive] informal to advertise a book, film etc by talking about it on television or radio: · Marc was on the show to plug his new play.