loyaltyloy‧al‧ty /ˈlɔɪəlti/ ●●○ noun (plural loyalties) 
Elizabeth understood her husband’s loyalty to his sister.2[countable usually plural] a feeling of support for someone or somethinglocal/regional/tribal/family etc loyalty/loyalties In the rural areas, family and tribal loyalties continue to be important. the agony of divided loyalties (=loyalty to two different or opposing people) for the children in a divorceCOLLOCATIONS– Meanings 1 & 2ADJECTIVES/NOUN + loyaltyabsolute/total/complete loyalty· He knew that he had Boyle's complete loyalty.great/deep/strong loyalty· She was admired for her deep loyalty to her colleagues.fierce/intense loyalty· She was touched by her friend's fierce loyalty.unswerving loyalty (=loyalty that does not change)· He was rewarded for his unswerving loyalty.blind/unthinking loyalty (=loyalty to a person or group without questioning whether they are right – used disapprovingly)· Sarah was criticized for her blind loyalty to her husband.undivided loyalty (=loyalty that goes only to one person or group)· He has the undivided loyalty of Manchester United fans.divided loyalties (=when you feel that you should be loyal to two people, groups etc)· She felt divided loyalties, having friends on both sides of the dispute.customer/brand loyalty (=when someone shops in the same shops or buys the same goods regularly)· The company's marketing department is trying to build customer loyalty.party/political loyalty· Most of the people seem to vote according to party loyalty.personal loyalty (=loyalty to someone as a person, rather than to a company or organization)· He inspired personal loyalty among his employees.family loyalty· Family loyalty prevented her from telling what she knew.national loyalty· National loyalties can be a cause of conflict between countries.tribal loyalty (=loyalty to your group, team etc, which is felt by a large number of people - often used disapprovingly)· Football fans tend to have a strange kind of tribal loyalty.company loyalty· As people change jobs more often, company loyalty is less common.verbsfeel loyalty towards somebody/something· Marco felt an intense loyalty to his native country.inspire/command somebody's loyalty (=make someone feel loyal to you)· He inspires extraordinary loyalty among his staff.show/prove your loyalty (=do something that shows you are loyal to someone)· He showed great loyalty to his wife during her long illness.swear/pledge loyalty (=promise that you will be loyal)· The president's assistants swore their loyalty to him.phrasesa sense of loyalty· She had a strong sense of loyalty to her family.an oath of loyalty (=a promise to be loyal)· They swore an oath of loyalty to their king.where your loyalties lie (=who or what you are going to be loyal to)· Do your loyalties lie with your friends or your family?loyalty + NOUNa loyalty scheme (=when a company or shop gives customers a reward for continuing to use them)· The supermarket operates a loyalty scheme.
EXAMPLES FROM OTHER DICTIONARIES
- a family with a strong sense of loyalty
- Dalton showed unswerving loyalty to his employer throughout the trial.
- He acted out of loyalty to his friends.
- I would like to thank you all for your loyalty.
- political loyalties
- The war has created divided loyalties in many families, setting brother against brother and father against son.
- Your loyalty lies first and foremost with your family.
- And one aspect of his character she ought to have guessed at was his total loyalty to family.
- He had my affection and my loyalty, and I thought I deserved his trust.
- Indeed, there are times when the lobbyist will act more out of loyalty to his network than to his client.
- Most other Highlanders agreed, choosing loyalty to title rather than to individual.
- Since he is chosen by workers he is theoretically subject to extensive loyalty conflict.
- The embattled Chancellor had been hoping for a public show of loyalty from the Prime Minister.
- This, with his stupid loyalty and his awkward maleness, she found touching.
Longman Language Activatorloyal behaviour
loyal behaviour: · I would like to thank you all for your loyalty.loyalty to: · He acted out of loyalty to his friends.your loyalty lies with somebody (=you should show loyalty to them): · Your loyalty lies first and foremost with your family.unswerving loyalty (=unchanging loyalty): · Dalton showed unswerving loyalty to his employer throughout the trial.divided loyalties (=feelings of loyalty to two different groups): · The war has created divided loyalties in many families, setting brother against brother and father against son.
loyalty to someone you have strong feelings of admiration, respect etc for: devotion to: · Her life was one of hard work and devotion to her family.unfailing/unswerving devotion (=unchanging devotion): · She cared for her stepmother with unfailing devotion throughout her long illness.
formal loyalty to a leader, organization, or country, especially when someone says publicly that they will be loyal: · Their allegiance is still to the Queen.proclaim/pledge your allegiance to: · Opposition leaders have proclaimed their allegiance to the new government.
loyalty between different social or political groups or between all the people in a group, because they all have a shared purpose and need to work together to succeed: show/express solidarity: · Women all over the world have been demonstrating to show their solidarity.solidarity among: · Solidarity among black people in South Africa is essential if progress is to be made.solidarity with: · Other health professionals were quick to express their solidarity with nurses.
COLLOCATIONS FROM THE ENTRY Meanings 1 & 2ADJECTIVES/NOUN + loyalty The people were expected to give their leader absolute obedience and loyalty. He pledged his cooperation. a politician with unswerving loyalty to the presidentCOLLOCATIONS FROM THE CORPUSADJECTIVE
· He knew that he had Boyle's complete loyalty.
· She was admired for her deep loyalty to her colleagues.
· She was touched by her friend's fierce loyalty.
(=loyalty that does not change)· He was rewarded for his unswerving loyalty.
(=loyalty to a person or group without questioning whether they are right – used disapprovingly)· Sarah was criticized for her blind loyalty to her husband.
(=loyalty that goes only to one person or group)· He has the undivided loyalty of Manchester United fans.
(=when you feel that you should be loyal to two people, groups etc)· She felt divided loyalties, having friends on both sides of the dispute.
(=when someone shops in the same shops or buys the same goods regularly)· The company's marketing department is trying to build customer loyalty.
· Most of the people seem to vote according to party loyalty.
(=loyalty to someone as a person, rather than to a company or organization)· He inspired personal loyalty among his employees.
· Family loyalty prevented her from telling what she knew.
· National loyalties can be a cause of conflict between countries.
(=loyalty to your group, team etc, which is felt by a large number of people - often used disapprovingly)· Football fans tend to have a strange kind of tribal loyalty.
· As people change jobs more often, company loyalty is less common.
verbs· Marco felt an intense loyalty to his native country.
(=make someone feel loyal to you)· He inspires extraordinary loyalty among his staff.
(=do something that shows you are loyal to someone)· He showed great loyalty to his wife during her long illness.
(=promise that you will be loyal)· The president's assistants swore their loyalty to him.
phrases· She had a strong sense of loyalty to her family.
(=a promise to be loyal)· They swore an oath of loyalty to their king.
(=who or what you are going to be loyal to)· Do your loyalties lie with your friends or your family?
loyalty + NOUN (=when a company or shop gives customers a reward for continuing to use them)· The supermarket operates a loyalty scheme.
COLLOCATIONS FROM OTHER ENTRIES (=the tendency to always buy a particular brand)· Advertising is used to sell a product and create brand loyalty.
The people were expected to give their leader absolute obedience and loyalty. (=being faithful to the king)· They were fighting out of loyalty to their king.
· They swore an oath of allegiance to the crown.
He pledged his cooperation. a politician with unswerving loyalty to the president· There is no indication or evidence that under such circumstances contact can be confusing or lead to divided loyalties.· The ensuing mêlée was notable for many things, not least the extraordinary display of divided loyalties.
· As with any isolated and largely self-contained community the agricultural village was often the object of a fierce loyalty among its inhabitants.· Residents are still proud of their city, and that fierce loyalty defines the team and its fans.· Sutton's energy and commitment had bound the people on the Wapping Post together with fierce loyalty to each other and their publication.· The MACs are tightly guarded and seem to engender fierce loyalty in their users.· I appreciate your fierce loyalty to it.
· He has been netted by the Hague tribunal because no one showed greater loyalty to Karadzic.· Hence smokers feel a great loyalty towards the practice of smoking and towards each other.· The responsible show great loyalty, but they also make great demands upon other people.· Charles showed great loyalty to his cancer victim wife Jill Ireland and deserves a new start.
· The paper took account of the need for a local government structure that reflects local loyalties and identity.· What is the process by which local loyalties and parochial orientations give way to wider concerns?· The massive mobilization attendant upon the regime was accompanied by a decline in sectional and local attitudes and loyalties.
· Divided by national and political loyalties, the country is being torn apart.
· It is clear that neither of them could call on the personal loyalty of the royal servants in the duchy.· Who had persuaded the other to defect, to betray his fundamental principles in the name of personal loyalty?· The personal loyalties of the aristocracy were torn.· His sense of personal loyalty prevailed.· Hitherto they had deliberately promoted internally, which served to reinforce the already strong personal loyalty.· They had no personal loyalty to him and were too strongly unionised to accept his way of working.
· Divided by national and political loyalties, the country is being torn apart.· The death and destruction had torn apart families whose political loyalties had also been divided in what was essentially a civil war.· Are patterns of political loyalty changing in Southwest Birmingham?· Some have accused Mrs Thatcher of applying tests of political loyalty in making appointments.· It wanted the new structure to be a financially independent party with exclusive political loyalty from its members.
· Buyers often develop strong loyalties to suppliers, preferring not to make changes unless they are unavoidable.· This is particularly true for people who once felt a strong loyalty to their employer.· As with the peasantry, strong ties of loyalty and obligation tend to prevent the development of permanent horizontal links.· Both Ford and Chrysler have recognized Hansen for the strong customer loyalty at his dealerships.· Hitherto they had deliberately promoted internally, which served to reinforce the already strong personal loyalty.· He said those benefits include higher productivity, lower turnover, less absenteeism and stronger loyalty from the workforce.· A very cohesive group will demonstrate strong loyalty to its individual members and strong adherence to its established norms.· Highly cohesive groups display a strong loyalty to their members and a strong adherence to group norms.
· A reward for unswerving loyalty, no doubt.· She has always demanded - and got - unswerving loyalty.· All those years of unswerving loyalty to Alphonse Mobuto and this was all it had brought him.
NOUN· But brand loyalty is harder to win in the information and entertainment businesses.· The marketer will try to encourage brand loyalty as a means of rendering the purchase process more comfortable and more satisfying.· Console users take gaming seriously, and their brand loyalty is frightening.· Naturally, the advertising industry reckons the best way to shore up brand loyalty is to spend hugely on even more ads.
· Called Beenz, it acts as a Web site loyalty card system.· I flashed my supermarket loyalty card and was in.· He had read her Sainsbury's loyalty card account.· Publishers' restrictions do not, for example, allow us to issue a Dillons customer loyalty card.
· Employee loyalty makes for customer loyalty and shareholder loyalty, too, according to Reichheld.· Both Ford and Chrysler have recognized Hansen for the strong customer loyalty at his dealerships.· As a seasoned business traveller I am constantly amazed at all the lost opportunities to build customer loyalty.· A.. Watch customer loyalty, retention rates, share of purchases.· The reward is that, once a company has secured customer loyalty, customers will pay for the use of its platform.· Competition and special deals mean that they can depend no longer on customer loyalty.· The possible benefits from this strategy are customer loyalty, exclusion of competitors, less price competition and increased profit margins.· The obverse of customer loyalty is brand switching.
· The normal forces of party loyalty did not help the government precisely because there was no official opposition.· His Democratic Party loyalty turned him into an oracle who foresaw electoral disaster for his party in 1980.· Pasaret is dismantling a hiring system where a job applicant's chief qualification was his or her party loyalty.· To assure party loyalty, the precinct captains merely accompany the voter into the voting machine.· There were larger numbers of Whig and Tories who found the pull of Court strong enough to override party loyalty.· Such ideological conflicts overlap traditional party lines and erode traditional party loyalties.· Again, party loyalty stopped this process.· Both Democrats and Whigs wanted to gloss over sectional differences and cement party loyalties, not divide the country.
VERB· As a seasoned business traveller I am constantly amazed at all the lost opportunities to build customer loyalty.· Third, they should be based wherever possible on existing boundaries in order to maintain continuity and build upon traditional loyalties.· There was a real incentive for operators to provide a quality service which built consumer loyalty.· Our entire culture is built around those loyalties.
· Yet open markets still command intense loyalty.· But in the long run the city of Mondovi could not command the loyalties of its dependent territory.· She knew its subterranean power, its ability to command loyalty.· He commands uncommon loyalty from workers despite sometimes harsh personnel policies.· Much will depend on whether the government of Mr Hun Sen can continue to command the loyalty of its troops and bureaucrats.· Because of this tradition and the power of their numbers, these organizations command deep loyalty from the workers.
· It would probably divide its loyalties between the competing political authorities, leading in the worst case to civil war.· He has reached the point where he will not tolerate any further evidence of divided loyalties.
· Even the active minority will feel torn between conflicting loyalties.· This is particularly true for people who once felt a strong loyalty to their employer.· At least, to those he felt deserved his loyalty, and Auden was one such.· It was impossible to feel loyalty to the constantly changing environment.· Hence smokers feel a great loyalty towards the practice of smoking and towards each other.· How could I feel any loyalty to an organization that allowed stuff like that?· He felt his loyalties were divided.· The people were dependent on itor rather on the Americansbut they felt no loyalty to it.
· Yet, at the same time, he inspires extraordinary loyalty.· To inspire loyalty, the relenting deputy governor parceled out land to planters.
· For their part, the Kamajors maintained their loyalty to the ousted president and vowed to see to his return to power.
· You owe them no loyalty ... you owe my country no enmity.· He had betrayed her, taken another woman to their marriage bed and Eline no longer owed him any loyalty.· But friends said yesterday she now felt she owed Wyman no further loyalty.
· The town remained prosperous and pledged its loyalty to its new owner in a rebellion against the Lancastrian government in 1452.· Then he pledged loyalty to Frick and to his leadership.
· In such circumstances the abilities of individual farmers to retain the loyalty and affection of their workers will be considerably tested.· On the other, a message of continuity was needed to retain the loyalty of old ones.· This refers to the ability of a group to retain the loyalty of its members and to attract new members.
· Is this how he rewards the loyalty of the most gifted player of the last decade, arguably ever?· I know how it amuses him to reward loyalty by handfuls; how he likes to make a test of friends.· Not surprisingly, they were rewarded by deep loyalty and an overriding will to succeed.
· This reduction was largely achieved on a voluntary basis, and our employees showed remarkable resilience and loyalty, despite such difficulties.· As Wendy's birthday fell on the Saturday her endeavours showed true loyalty to the Royal cause.· Research showed that primary community loyalties operated at a level much lower than district boundaries.· True marriage requires us to show trust, loyalty, stability, permanence and self-sacrifice.· He has been netted by the Hague tribunal because no one showed greater loyalty to Karadzic.· Charles showed great loyalty to his cancer victim wife Jill Ireland and deserves a new start.· They were showing loyalty to their boss by drinking there.
· Marketing is about infinite improvements, by listening and by responding to people you increase involvement, engage commitment and win loyalty.· Her pleasant manner wins her commitment and loyalty from friends and colleagues.· The softness of your manner may appear to win their loyalty but only feeds their impertinence.· In one short interview Stour had won her loyalty and her trust.· These moves were hardly calculated to win her loyalty, already strained by Edward's favourites.
PHRASES FROM OTHER ENTRIES
1[uncountable] the quality of remaining faithful to your friends, principles, country etcloyalty to/towards- During World War II, many families in the region had divided loyalties.
- He has reached the point where he will not tolerate any further evidence of divided loyalties.
- The ensuing mêlée was notable for many things, not least the extraordinary display of divided loyalties.
- There is no indication or evidence that under such circumstances contact can be confusing or lead to divided loyalties.
- A number of communes were independent of any seigneur, and owed allegiance to the Crown alone.
- The authors come from a wide variety of backgrounds and owe allegiance to a wide diversity of schools of thought.
- The Empire, a loose alliance of city-states and provinces owing allegiance to its Emperor, and the kingdom of Bretonnia.
- If Henry failed to abide by these terms his barons were to transfer their allegiance to Philip and Richard.
Elizabeth understood her husband’s loyalty to his sister.2[countable usually plural] a feeling of support for someone or somethinglocal/regional/tribal/family etc loyalty/loyalties In the rural areas, family and tribal loyalties continue to be important. the agony of divided loyalties (=loyalty to two different or opposing people) for the children in a divorceCOLLOCATIONS– Meanings 1 & 2ADJECTIVES/NOUN + loyaltyabsolute/total/complete loyalty· He knew that he had Boyle's complete loyalty.great/deep/strong loyalty· She was admired for her deep loyalty to her colleagues.fierce/intense loyalty· She was touched by her friend's fierce loyalty.unswerving loyalty (=loyalty that does not change)· He was rewarded for his unswerving loyalty.blind/unthinking loyalty (=loyalty to a person or group without questioning whether they are right – used disapprovingly)· Sarah was criticized for her blind loyalty to her husband.undivided loyalty (=loyalty that goes only to one person or group)· He has the undivided loyalty of Manchester United fans.divided loyalties (=when you feel that you should be loyal to two people, groups etc)· She felt divided loyalties, having friends on both sides of the dispute.customer/brand loyalty (=when someone shops in the same shops or buys the same goods regularly)· The company's marketing department is trying to build customer loyalty.party/political loyalty· Most of the people seem to vote according to party loyalty.personal loyalty (=loyalty to someone as a person, rather than to a company or organization)· He inspired personal loyalty among his employees.family loyalty· Family loyalty prevented her from telling what she knew.national loyalty· National loyalties can be a cause of conflict between countries.tribal loyalty (=loyalty to your group, team etc, which is felt by a large number of people - often used disapprovingly)· Football fans tend to have a strange kind of tribal loyalty.company loyalty· As people change jobs more often, company loyalty is less common.verbsfeel loyalty towards somebody/something· Marco felt an intense loyalty to his native country.inspire/command somebody's loyalty (=make someone feel loyal to you)· He inspires extraordinary loyalty among his staff.show/prove your loyalty (=do something that shows you are loyal to someone)· He showed great loyalty to his wife during her long illness.swear/pledge loyalty (=promise that you will be loyal)· The president's assistants swore their loyalty to him.phrasesa sense of loyalty· She had a strong sense of loyalty to her family.an oath of loyalty (=a promise to be loyal)· They swore an oath of loyalty to their king.where your loyalties lie (=who or what you are going to be loyal to)· Do your loyalties lie with your friends or your family?loyalty + NOUNa loyalty scheme (=when a company or shop gives customers a reward for continuing to use them)· The supermarket operates a loyalty scheme.