logolo‧go /ˈləʊɡəʊ $ ˈloʊɡoʊ/ ●○○ noun [countable] 
Word Origin
Word OriginWORD ORIGINlogo
ExamplesOrigin:
1900-2000 logotype ‘logo’ (19-21 centuries), from Greek logos ( ➔ LOGIC) + English typeEXAMPLES FROM OTHER DICTIONARIES
Thesaurus- His costume had the Superman logo across the chest.
- The baseball team has a new logo.
- You can buy bags with the company logo on them in the gift shop.
- By displaying its attractive logo, customers are reassured when considering a purchase.
- Dunbar Cos., Baltimore, united its six security-related businesses under its flagship name and logo.
- Forget the white socks and team shirts splashed with the logo of your favorite gas-jockeys.
- He jacked it up and watched as a station logo which meant nothing to him appeared on the screen.
- Inlaid into the front of the black-faced headstock is the familiar Gibson logo, and what looks like a stylised seahorse.
- Kenny's had a splendid sponsor's name and logo.
- The chosen logo was one of four developed by Minale Tattersfield, the design shop, at a cost of £50,000.
Longman Language Activatora picture or shape that has a particular meaning► sign
Collocations a picture or shape that has a particular meaning, and that is well known and often used: · You've forgotten to put the dollar sign before the total amount.· Where's the percentage sign on this keyboard?
► symbol a picture, shape, or design that has a particular meaning or represents an idea: · The walls were covered with magical symbols.· For several years Prince used a symbol instead of his name.symbol of: · The dove is a symbol of peace.symbol for: · The ancient Egyptians had no symbol for "zero."
► logo a sign that has been designed to represent an organization or product: · The baseball team has a new logo.· His costume had the Superman logo across the chest.· You can buy bags with the company logo on them in the gift shop.
► emblem a picture of an object, flower, animal etc that is used to represent a country or organization: · Scotland's emblem is the thistle.· The jacket had a tiny Olympic emblem on the pocket.emblem of: · The hammer and sickle is the emblem of the Communist Party.
► insignia shapes, pictures, decorations etc that represent a powerful group, especially a military organization: · Someone had spray-painted gang insignia on his car.· They collect clothing with FBI insignia on it so they can pretend to be federal agents.
COLLOCATIONS FROM THE CORPUSADJECTIVE► new
a small design that is the official sign of a company or organization· In fact, one recent industry merger has brought a new logo to the car-rental section of many Florida airports.· Guests were presented with balloons, badges and pens all emblazoned with the distinctive new logo.· It was even their advertisements which furnished the company with a new logo.· You will be seeing more of our vision on roads all over the world, wherever you see the new Toyota logo.
NOUN► company· They are supplied with a demonstration kit of a washer and dryer plus a small van painted with the company logo.· Recently, there has been a move towards customised self-liquidating premiums, an example being luxury bathrobes bearing the company logo.· The company needs to be sensitive to local preferences and tastes, and such things as company logos should incorporate local preferences.· Watermark an impression incorporated in the paper making process showing the name of the paper and/or the company logo.· The scratched little screen played her a little tune and showed a phone company logo.
VERB► bear· The machineheads bear the Valley Arts logo, but exude the Schaller/Grover lineage, possibly via Gotoh.· Recently, there has been a move towards customised self-liquidating premiums, an example being luxury bathrobes bearing the company logo.· If it did not bear the Grisham logo it would not even deserve our notice.
► use· Registration could be on a site or company basis and will allow companies to use a recognised logo.· However, in November 1999 Green Globe 21 introduced an annual, independent check on operators wishing to use the logo.· Virtually every organisation, large or small, uses a logo to express its identity to the public.