hoardinghoard‧ing /ˈhɔːdɪŋ $ ˈhɔːr-/ noun [countable] British English 
Examples
advertising hoardings2a high fence around a piece of land where something is being built
ExamplesEXAMPLES FROM OTHER DICTIONARIES
Thesaurus- Beside the freeway was a huge billboard showing an ad for Ben & Jerry's ice cream.
- A hoarding shields the still-ruined building where the bomb exploded.
- And when it did, the hoardings stayed wide awake.
- Health professionals and watchdog groups say children are influenced by advertising on hoardings and in newspapers and magazines.
- In New York, the word is spread on poster hoardings.
- It rubs hoarding space with Howard Hodgkin, whose paintings sell for a million pounds and more.
- Past the hoardings, the smell of the market pounced on him.
- The advertisement hoardings, the posters on the buses, the names above the shops - all were in Hebrew.
- The more sophisticated provincial dealers tried to acquire the new denomination at the end of the year as a means of hoarding.
Longman Language Activatoran advertisement► advertisement
Collocations something such as a large public notice, a short film on television, or a picture with words in a newspaper, that is designed to persuade people to buy something: · Most car advertisements are aimed at men.advertisement for: · At this time of year, the papers are full of advertisements for skiing holidays.
► commercial an advertisement on television or radio: · Have you seen the new Levi jeans commercial?commercial for: · a commercial for low-alcohol lagercommercial break (=when there are commercials in the middle of a programme): · We'll be right back with you after a commercial break.
► ad informal also advert British informal an advertisement: · She had started her acting career by doing shampoo ads on TV.ad for: · I saw an advert for some cheap furniture in our local paper. put an ad in a newspaper/magazine: · We put an ad in 'The Times' and got a terrific response.
► campaign/advertising campaign a planned series of advertisements for a new product or service: · The company got into a lot of trouble over its last advertising campaign.launch a campaign/an advertising campaign (=start a campaign): · Nissan is about to launch a nationwide campaign for its new range of cars.
► slogan a short clever phrase used in an advertisement: · a dry-cleaning company that used the slogan 'We know the meaning of cleaning'
► hoarding British /billboard American a large flat board in a public place, where large printed advertisements are shown: · Beside the freeway was a huge billboard showing an ad for Ben & Jerry's ice cream.
► junk mail/direct mail advertisements you receive in the mail from different companies, often with special deals or sales in them. Direct mail is the word used by the companies who send out these advertisements: · Statistics show that 44% of junk mail is thrown away and never read.
► infomercial a television or radio advertisement made to look and sound like a real programme, often a financial news report or an advice show: · Cable channels began broadcasting the 30-minute infomercial in April.
► banner ad an advertisement that appears at the top of a web page (=a page on the Internet), that you click on to find out more about the company, product, or service: · A banner ad for NewsPage, a personalized Internet news service, appeared on part of the screen.
WORD SETS► Advertising & MarketingABC1, nounabove the line, adjectiveadoption curve, advert, nounadvertise, verbadvertisement, nounadvertising agency, nounaffiliate marketing, aftermarket, nounAIDA, nounair time, announcement, nounaudience research, Audit Bureau of Circulation, nounbait-and-switch, adjectiveBDI, below the line, adjectivebillboard, nounblind test, brand extension, nounbrand extension strategy, brand stretching, nounBritish Rate and Data, nounbusiness gift, business-to-business advertising, button ad, nounbuying decision, nounbuying habits, nounC2DE, nouncannibalization, nouncanvassing, nouncareline, nouncategory killer, nounCLV, cognitive dissonance, nouncolumn-inch, nounComdex, nouncommodity product, competitive intelligence, nouncompetitive strategy, concept testing, nounconsumer behaviour, consumer panel, consumer resistance, conversion rate, copy testing, nouncopywriter, nouncore competence, cost-per-click, nouncost per impression, nouncost per thousand, nounCPC, creative brief, creative director, cross promotion, customer-centric, adjectivecustomer loyalty, customer profile, customer profiling, customer research, dealer aids, noundemand curve, derisk, verbdirect-to-consumer advertising, drip method, noun-driven, suffixelectronic point of sale, empty nesters, nounendorse, verbendorser, nounend-to-end, adjectiveevent management, field research, first mover, nounfirst-mover advantage, flyer, noungimmick, nounhalo effect, high end, nounhoarding, nounHouse of Quality, nounincome group, island display, jingle, nounknocking copy, last-mover advantage, lead user, line extension, nounline stretching, nounmailing list, nounmailshot, nounmakegood, nounmarket-oriented, adjectiveMarlboro Friday, nounmerchandiser, nounmotivational research, nicher, nounnichist, nounonline catalogue, o.n.o., opinion leader, nounopportunities to see, nounpack shot, nounpeople meter, positioning, nounposter, nounPR, nounpress agent, nounpress communications, press kit, price-insensitive, adjectiveprice-sensitive, adjectiveprint advertising, private-label, adjectiveproblem child, nounproduct differentiation, product parity, promo, nounpromote, verbpromotion, nounpromotional, adjectiveprospectus, nounpublicist, nounpublicity, nounpublicize, verbpublic relations, nounpulsing, nounpush, verbrebrand, verbreference group, remarket, verbreposition, verbsaleable, adjectivesales analysis, sales channel, sales engineer, sales incentive, sales resistance, sandwich board, nounsecond-mover advantage, selling point, nounsell-through, adjectivesoft sell, nounspiff, nounsplit run, nounspot colour, nounSRDS, stage-gate, adjectiveStandard Rate and Data Service, nounstealth marketing, target buyer, target customer, Target Group Index, nountarget market, telemarketing, nountelephone interviewing, nountradename, noununique visitor, noununit sales, want ad, noun
COLLOCATIONS FROM THE CORPUSNOUN► advertising
1a large board fixed high on a wall outside on which large advertisements are shown SYN billboard American English: · Just as Canetti didn't like the advertising hoardings in Berlin, so he dislikes self-advertisement.· And nowhere on the advertising hoardings aimed at would-be green motorists, do we see suggestions that we should stop buying cars.· Every member of the audience has effectively been transformed into an advertising hoarding.
advertising hoardings2a high fence around a piece of land where something is being built