goodwillgood‧will /ˌɡʊdˈwɪl◂/ ●○○ noun [uncountable] 
A fund was set up as a goodwill gesture to survivors and their families.the season of goodwill (=Christmas)2the value that a company has because it has a good relationship with its customers: The sale price also covers the goodwill of the business.
EXAMPLES FROM THE CORPUS
- In the years that followed it expanded operations without seeking local approval, earning little goodwill in Guadalcazar.
- It would be a right insult to them to back off, and as you say, their goodwill could be handy.
- Janis's reaction felt familiar, a form of goodwill Helen knew how to accept.
- Miss Fogerty was humbly grateful for her goodwill, but would never have dreamt of imposing upon it.
- Once again the goodwill is irrelevant to the minority interest.
- U.S. troops arrived to find an enormous reservoir of public goodwill.
WORD SETS
after-sales service, agro-industry, nounarcade, nounB2B exchange, nounB2C, adjectivebakery, nounbar code, nounbargain, nounbarrier to trade, nounbarrow, nounbazaar, nounbid, nounbid, verbbidding, nounbid-rigging, nounboard of directors, nounBOL, bonded factory, bookshop, nounbookstall, nounbookstore, nounbook token, nounboom, nounboom, verbboot sale, nounboutique, nounboxed, adjectivebreakdown clause, B/S, business agent, business interruption insurance, business liability insurance, buyback, nounbuyer, nounbuying power, C&F, callback, nouncarrying charge, cash and carry, nouncash basis, nouncash desk, nouncash discount, nouncash generation, cash price, cash register, nouncasualty insurance, CFI, CFR, chain store, nounchamber of trade, nouncheckout, nounCIF, CIP, clearance sale, nounclosed-door policy, nounComdex, nouncommercial agent, common ownership, comparative advantage, competitive advantage, competitive strategy, completion date, concessionaire, nounconsign, verbconsignee, nounconsignment, nounconsignor, nounconsolidator, nounconsumer, nounconsumer confidence, nounconsumerism, nounconsumer society, nouncontinuous improvement, conversion rate, corn exchange, nouncorporate investment, cost, nouncost price, nouncreative brief, credit, nouncredit account, nouncredit control, credit note, nouncreditor turnover rate, nouncredit terms, credit voucher, nouncustom, nouncustomer, nouncustomer capital, cutover, nouncut-price, adjectivedealership, noundebit account, declaration insurance, deliverable, noundelivery date, delivery receipt, deputy chairman, dime store, noundirect investment, disability insurance, discount, noundiscounting, noundispenser, noundistribute, verbdistributive, adjectivedocket, noundocumentary credit, domestic investment, draft terms, draper, noundrive-in, noundrive-in store, -driven, suffixdrop-shipping, nounDutch auction, nounearnings, nounEFQM Excellence Model, electronic point of sale, embargo, verbemporium, nounescalator clause, escape clause, executive chairman, expiration date, export, nounexport, verbexport credit, exporter, nounexport insurance, extended credit, external competitiveness, EXW, factory shop, fair dealing, financial investment, first-tier supplier, flat, adjectiveflea market, nounfleet terms, florist, nounfor-profit, adjectivefree market, nounfree port, nounfreight, nounfreight, verbfront end, nounfutures market, noungift certificate, noungift token, noungift-wrap, verbgiveaway, nounglut, noungoodwill, noungrandfather clause, greengrocer, noungross margin, noungross national product, noungross profit, nounguaranteed price, halo effect, handle, verbhandling charge, nounhigh street, nounhome product, hookup, nounHP, nounindent, nounindirect sale, industrial estate, nouninstallment plan, nouninstalment, nounInternet Service Provider, inventory, nouninvestment goods, invoice, nouninvoice, verbjob order, kanban system, layaway, nounleasing, nounliability insurance, license, verbline, nounlist price, nounlong-term credit, loss leader, nounlot, nounlumberyard, nounmail order, nounmarkdown, nounmarket, nounmarket-driven, adjectivemarket economy, nounmarket forces, nounmarketing, nounmarket leader, nounmarket-led, adjectivemarket price, nounmarket research, nounmarket value, nounmark-up, nounmedium-term credit, mercantile, adjectivemerchandise, nounmerchandiser, nounmerchant, nounMNC, MNE, move, verbmultiple, nounmultiple store, nounoff, adverboffer, nounoff-the-shelf, adjectiveo.n.o., open, adjectiveopen, verbopening hours, nounorder, nounorder, verbOTC, out, adverboutbid, verboutpost, nounoutsell, verboverbid, verboverbook, verboversubscribed, adjectiveovertrade, verbown brand, adjectiveown label, adjectivepackage, verbpackage deal, nounpackager, nounpackaging, nounpacket, nounparade, nounpart exchange, nounpass-along, nounpass-through, nounpeddle, verbpedlar, nounperformance guarantee, perfumery, nounpetty cash, nounpitch, nounplaza, nounpoint of sale, nounprice, nounprice, verbprice fixing, nounprice-fixing, nounprice list, nounprice tag, nounprice war, nounprivate company, private investment, problem child, nounproducer, nounproduction control, profit, nounprofit margin, nounpro forma invoice, nounpro-forma invoice, property and liability insurance, proprietary, adjectivepunter, nounpurchase, verbpurchase, nounpurveyor, nounpyramid selling, nounquotation, nounrake-off, nounready-to-wear, adjectivereal estate, nounreceipt, nounrefund, verbregular, nounrelaunch, nounremnant, nounrent, verbrent, nounrental, nounreorder, verbresell, verbreserve, nounretail, nounretail, verbretail, adverbretailer, nounretailing, nounretail park, nounrevolving credit, sale, nounsales channel, sales slip, nounsecond-tier supplier, secured credit, self-service, adjectivesell-by date, nounseller, nounseller's market, nounselling, nounselling price, nounserve, verbservice, nounservice agreement, service bureau, nounsettlement date, sex shop, nounshelf life, nounship, verbshopfitting, nounshopping centre, nounshopping mall, nounshopping precinct, nounshop-soiled, adjectiveshopworn, adjectiveshort-term credit, showcase, nounshowroom, nounshrink-wrapped, adjectivesister company, soft sell, nounsolicit, verbsouk, nounspecial, nounSRP, stand, nounstand-alone, adjectivestaple, nounstartup, nounstationer, nounstock, nounstockist, nounstockroom, nounstocktaking, nounstoppage in transit, nounstore brand, nounstorefront, nounstreet price, strip mall, nounstructural analysis, supermarket, nounsuperstore, nounsurcharge, nounsurcharge, verbtake-up, nountakings, nountelesales, nountender, verbthrift shop, nounthroughput, nounticket, nounticket, verbtill, nountout, verbtrade discount, nountrade fair, nountrade-in, nountrademark, nountradename, nountrade name, nountrade price, nountrader, nountrade route, nountrade secret, nountradesman, nountrading estate, nountrading post, nountraffic, nountrafficker, nountrigger point, uneconomic, adjectiveunit price, noununsecured credit, upfront fee, wares, nounwarranty, nounwholesale, nounwholesale, adjectivewholesaler, nounwinding up, noun
COLLOCATIONS FROM THE ENTRY A fund was set up as a goodwill gesture to survivors and their families.
A fund was set up as a goodwill gesture to survivors and their families. (=Christmas)
COLLOCATIONS FROM OTHER ENTRIES (=something you do to show you want to be helpful)· As a gesture of goodwill, customers will be offered a full refund.
COLLOCATIONS FROM THE CORPUSNOUN· The visit was a goodwill gesture to Raychem, which employs 1,300 people at its sites in Dorcan and Cheney Manor.· If this makes you uneasy, think about distributing a little preemptive baksheesh as a goodwill gesture.· She never repeated the goodwill gesture.· As a goodwill gesture, Pac Bell sent baskets of fruit to competitors welcoming them to the market.· Some training is carried out as a goodwill gesture.
VERB· Success in operation will depend on the goodwill of the labour force as there is a collective rather than personal incentive.· Others hold interests in racetracks, which depend on political goodwill for additional racing dates.
PHRASES FROM OTHER ENTRIES
1kind feelings towards or between people and a willingness to be helpful: - Christmas was coming, the season of goodwill and new bikes, but Henry wasn't looking forward to it at all.
- It's the kind of message that just might, during the season of goodwill, persuade drivers not to drink.
- It was, after all, the season of goodwill or something very close.
- That had always struck me as pretty morbid, but this was the season of goodwill to all men.
- This may be the season of goodwill, but the Imperial Presidency is back with a vengeance.
A fund was set up as a goodwill gesture to survivors and their families.the season of goodwill (=Christmas)2the value that a company has because it has a good relationship with its customers: The sale price also covers the goodwill of the business.