upmarketup‧mar‧ket /ˌʌpˈmɑːkɪt◂ $ -ɑːr-/ adjective, adverb especially British English 
an upmarket restaurantmove/go upmarket a brand that’s moved upmarket (=it is trying to attract richer people)
EXAMPLES FROM OTHER DICTIONARIES
- I was surprised when I saw her apartment - I'd have expected a lawyer to have something a little more upmarket.
- An £800,000 loss at upmarket wallpaper group Osborne & Little left its shares unchanged at 66p.
- As it is, Siren is doing well with advertisers chasing young, upmarket spenders.
- Certainly it is much more than an upmarket beauty treatment, as some would have us believe.
- Forte is expected to convert the Sterling, its first hotel at Gatwick, to its upmarket Crest brand.
- He goes back to buy the upmarket, hand-made works of art.
- His first collaboration began when he was invited to invest in an upmarket Roux Brothers establishment.
Longman Language Activatorexpensive and fashionable
an expensive hotel, restaurant, area etc is very fashionable and it is expensive to stay, eat, or live there: · My uncle took us out to dinner at an expensive restaurant.· The house is on West Boston Avenue, Detroit's most expensive residential area.
an exclusive area, school, shop, club etc is very expensive, and only a few very rich people have enough money to live there or use it: · They live in Bel Air, an exclusive suburb of Los Angeles.· The country club is very exclusive - you have to be invited to join.
a luxurious building or room is large, very comfortable, and has expensive decorations and furniture: · a room in a luxurious New York hotel· Atlantis is one of the world's most luxurious cruise ships.
especially American, spoken a fancy house, car, hotel, restaurant etc is expensive and fashionable: · You'd think a fancy restaurant like this would have better service.· We stayed in a fancy Victorian hotel in San Francisco.
especially British, spoken a posh restaurant, house, car etc is expensive and looks as if it is used or owned by rich people: · When I'm famous I'm going to stay in a posh hotel and drink champagne all day.· She goes to a posh girls' school near Brighton.
especially British /upscale American used or bought by people who belong to a higher social class or have more money than ordinary people, and therefore more expensive: · I was surprised when I saw her apartment - I'd have expected a lawyer to have something a little more upmarket.· New upscale shops and restaurants are driving some of the older businesses out of the neighborhood.
fashionable, expensive, and used by people who have a lot of money or belong to a high social class: · She took us to a very classy seafood restaurant in the old part of the city.· The cafe's interior has been redone and looks very classy.· The Grand Union Hotel is one of the classiest hotels in this part of the country.
: plush hotel/office/apartment etc a hotel, office etc that looks expensive because it contains a lot of nice furniture, decorations etc: · The firm's headquarters is a plush $2.5 million office building on Woodside Road.· the plush lobby of a four-star hotel
COLLOCATIONS FROM THE ENTRY a brand that’s moved upmarket (=it is trying to attract richer people)COLLOCATIONS FROM OTHER ENTRIES
designed for or used by people who have a lot of money OPP downmarket: a brand that’s moved upmarket (=it is trying to attract richer people) British English, an upscale image American English (=expensive and good quality)· The company is trying to promote an upmarket image.
an upmarket restaurantmove/go upmarket a brand that’s moved upmarket (=it is trying to attract richer people)