focus groupˈfocus group noun [countable] 
Examples
ExamplesEXAMPLES FROM THE CORPUS
Thesaurus- He is a very mundane politician reading the focus group results and staking out a position he thinks will sell.
- Many of their positions and campaign strategies seem designed primarily to satisfy this or that focus group.
Longman Language Activatorsomeone who advises people► adviser
a small group of people that a company, political party etc asks questions in order to find out what they think of their products, actions etc British /advisor American someone whose job is to give advice, especially in business, law, or politics: financial/legal/careers etc adviser: · Talk to an independent financial adviser before you invest your money.adviser on: · the Prime Minister's personal adviser on economic affairsadviser to somebody: · She's been appointed as scientific advisor to the President.
► consultant someone who gives special technical advice to companies or other organizations: · He's left his job as a computer programmer and is working as a consultant for a German firm.consultant on: · Booth is a consultant on language with one of the national press agencies.consultant to somebody: · As a consultant to NASA, Cockburn had access to confidential details of the US space program.
► counsellor British /counselor American someone who gives professional advice and emotional support to people, especially about personal problems: · I never realized you were so depressed. Have you been to see a counselor?· Children in the summer camp can see a trained counselor if they have any problems.· The hospice is appealing for more people to work as bereavement counsellors.
► guru informal someone who is highly respected within their area of work, and to whom people go for advice: · Peter Drucker, the management guru, has just published a new book.· It soon became apparent that Colin was the guru of the whole department.
► focus group a group of ordinary people who are brought together and asked for their opinions about a particular subject or product by a company, political party etc, in order to help them plan what to do or produce in the future: · The government's excessive use of focus groups to sound out public opinion has come under a lot of criticism.· A focus group gave its responses to the proposed advertising campaign.
► think-tank a committee of people with experience in a particular subject that an organization or government establishes to produce ideas and give advice: · a right-wing political think-tank
a group of people who have been chosen to give information, answer questions etc► sample · 56% of the women in the sample said that they supported the government's policies.random sample (=one that is chosen completely by chance, not according to a plan) · These responses were drawn from a random sample of the electorate.representative sample (=one that is designed to contain a balance of different types of people) · She based her analysis on data from a representative sample of women and men aged 18-25.
► focus group a small group of ordinary people who are chosen to give their opinions about a particular product or idea, in order to help the organization that supplies it to know what the public wants or thinks: · We use focus groups, surveys, and questionnaires to try to gauge our customers' needs. · Focus groups revealed that teenagers who had higher self-confidence were more likely to use contraception.