单词 | flyer |
释义 | flyerfly‧er, flier /ˈflaɪə $ -ər/ noun [countable] Examples EXAMPLES FROM THE CORPUS Thesaurus
THESAURUS► advertisement Collocations · an advertisement for shampoo· They placed an advertisement in the newspaper. ► ad informal an advertisement: · She’s been in several TV ads. ► advert British English an advertisement: · a job advert· He took out a front-page advert for his shop. ► commercial an advertisement on television or radio: · television commercials· He was in some commercials for beer. ► trailer an advertisement in the cinema, on television, or online for a film or programme which will be shown soon: · A second trailer for Richard Friedman’s film has just been added to the website. ► promotion a series of advertisements for a company’s products: · The company has spent more than $300 million on promotions for the brand. ► poster an advertisement on a wall: · They selected a famous artist to do the poster for the upcoming performance. ► billboard (also hoarding British English) a large sign next to a road, with an advertisement on it: · billboard advertisements· A huge hoarding shows two contrasting images. ► flyer a piece of paper with an advertisement on it, often given to you in the street: · Someone was handing out flyers for a new nightclub. ► banner ad an advertisement across the top of a page on the Internet: · Banner ads are becoming more sophisticated. ► junk mail unwanted advertisements that you get in the post: · I never read junk mail. ► spam unwanted emails advertising things: · I’m trying to delete all the spam. ► classified ad (also want ad American English, small ad British English) a short advertisement that you put in a newspaper if you want to buy or sell something: · The bike was advertised for sale in the small ads section. ► booklet a very short book with paper covers that usually contains information on one particular subject: · a free booklet on drug abuse· Have you read the information booklet? ► brochure a thin book with paper covers that gives information on something you may want to buy or advertises something: · glossy holiday brochures· The hotel was nothing like it said it would be in the brochure.· The brochure shows you all the different types of washing machine. ► leaflet a small book or piece of paper, often only one or two folded pages, that advertises something or gives information on a particular subject: · a leaflet about library services· They were handing out leaflets for the Socialist Party. ► pamphlet a very thin book with paper covers, in which someone writes about their opinions about something, or gives information about something: · a political pamphlet· Paine wrote a pamphlet about slavery.· The pamphlet tells you all you need to know about growing cactuses. ► prospectus especially British English a thin paper book that advertises and gives information about a school, college, new business etc: · I asked them to send me the college prospectus. ► flyer a small sheet of paper advertising something: · People were giving out flyers advertising the fair. ► tract a thin short book, especially about a moral or religious subject – a rather formal use: · Two women were handing out religious tracts. Longman Language Activatora successful person► successful use this about a successful person or a job in which someone is successful: successful businessman/star/lawyer etc: · Three years ago she married a successful businessman, and now she never sees her old friends.· a rich, successful entrepreneur· Eddie Murphy is one of Hollywood's most successful stars.· After a long run in the band Genesis, he had a successful solo career. ► high flyer someone who is extremely successful in their job, especially because they have an unusually high level of ability: · High flyers can expect promotion to Branch Manager by the time they're 30.· Jupe is an academic high-flyer and a gifted administrator.· The potential high flyers of the diplomatic service usually join as administrative trainees. ► achiever someone who is determined, who works hard, and who is very successful at whatever they do: · Christopher came from a comfortable family of upper-middle-class achievers. · I guess it was clear to everyone that I was bright and an achiever.high achiever: · The study shows that only-children tend to be high achievers in school. ► be a success story if someone's life or job is a success story , they have been very successful, especially when they start from a low position or from a situation that does not give them many advantages: · His life has been the classic American success story, from rags to riches.· Richard is one of our success stories -- by accepting voluntary work, he was spared a prison sentence.· Hill represents a police success story, having risen up through the ranks to become chief inspector. WORD SETS► Advertising & MarketingABC1, nounabove the line, adjectiveadoption curve, advert, nounadvertise, verbadvertisement, nounadvertising agency, nounaffiliate marketing, aftermarket, nounAIDA, nounair time, announcement, nounaudience research, Audit Bureau of Circulation, nounbait-and-switch, adjectiveBDI, below the line, adjectivebillboard, nounblind test, brand extension, nounbrand extension strategy, brand stretching, nounBritish Rate and Data, nounbusiness gift, business-to-business advertising, button ad, nounbuying decision, nounbuying habits, nounC2DE, nouncannibalization, nouncanvassing, nouncareline, nouncategory killer, nounCLV, cognitive dissonance, nouncolumn-inch, nounComdex, nouncommodity product, competitive intelligence, nouncompetitive strategy, concept testing, nounconsumer behaviour, consumer panel, consumer resistance, conversion rate, copy testing, nouncopywriter, nouncore competence, cost-per-click, nouncost per impression, nouncost per thousand, nounCPC, creative brief, creative director, cross promotion, customer-centric, adjectivecustomer loyalty, customer profile, customer profiling, customer research, dealer aids, noundemand curve, derisk, verbdirect-to-consumer advertising, drip method, noun-driven, suffixelectronic point of sale, empty nesters, nounendorse, verbendorser, nounend-to-end, adjectiveevent management, field research, first mover, nounfirst-mover advantage, flyer, noungimmick, nounhalo effect, high end, nounhoarding, nounHouse of Quality, nounincome group, island display, jingle, nounknocking copy, last-mover advantage, lead user, line extension, nounline stretching, nounmailing list, nounmailshot, nounmakegood, nounmarket-oriented, adjectiveMarlboro Friday, nounmerchandiser, nounmotivational research, nicher, nounnichist, nounonline catalogue, o.n.o., opinion leader, nounopportunities to see, nounpack shot, nounpeople meter, positioning, nounposter, nounPR, nounpress agent, nounpress communications, press kit, price-insensitive, adjectiveprice-sensitive, adjectiveprint advertising, private-label, adjectiveproblem child, nounproduct differentiation, product parity, promo, nounpromote, verbpromotion, nounpromotional, adjectiveprospectus, nounpublicist, nounpublicity, nounpublicize, verbpublic relations, nounpulsing, nounpush, verbrebrand, verbreference group, remarket, verbreposition, verbsaleable, adjectivesales analysis, sales channel, sales engineer, sales incentive, sales resistance, sandwich board, nounsecond-mover advantage, selling point, nounsell-through, adjectivesoft sell, nounspiff, nounsplit run, nounspot colour, nounSRDS, stage-gate, adjectiveStandard Rate and Data Service, nounstealth marketing, target buyer, target customer, Target Group Index, nountarget market, telemarketing, nountelephone interviewing, nountradename, noununique visitor, noununit sales, want ad, noun COLLOCATIONS FROM THE CORPUSADJECTIVE► frequent 1a small sheet of paper advertising something: People were giving out flyers advertising the event.► see thesaurus at advertisement2informal a pilot: She was one of the first solo flyers.3someone who travels in an aircraft: Delays are familiar to all regular flyers.· The frequent flyer yearns to be grounded. ► high· To call Michael Lawrence a high flyer would be an understatement.· Chairman's list managers are the accomplished high flyers.· He was younger than McCready by a decade, a high flyer with a good degree and private wealth.· Wesley Smith Still to come on Central News, happy landings for a high flyer.· The occasional movie star divorce. High flyers.· There are courses for the beginner, for the high-flyer and for those wishing to specialise. |
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