单词	public relations
释义	public relationsˌpublic reˈlations noun Examples EXAMPLES FROM OTHER DICTIONARIES a public relations firm Messer admits that clear-cutting forests is bad for public relations. EXAMPLES FROM THE CORPUS Examiner contributor Nancy Fox is a public relations consultant, educator and composer. He had been a lieutenant colonel in public relations in Baltimore. Miss Owada is thought to have held out for one concession: relatively open public relations. Much of the talk about integrating international issues into the curriculum is public relations gibberish. Priorities concern improved membership services, relationships with other bodies, public relations, Hospitality magazine and staff training. Regionals use a lot of material originated by public relations, sometimes in the form in which it was sent. The public relations boys had to work overtime again. word sets WORD SETS► Advertising & Marketing ABC1, nounabove the line, adjectiveadoption curve, advert, nounadvertise, verbadvertisement, nounadvertising agency, nounaffiliate marketing, aftermarket, nounAIDA, nounair time, announcement, nounaudience research, Audit Bureau of Circulation, nounbait-and-switch, adjectiveBDI, below the line, adjectivebillboard, nounblind test, brand extension, nounbrand extension strategy, brand stretching, nounBritish Rate and Data, nounbusiness gift, business-to-business advertising, button ad, nounbuying decision, nounbuying habits, nounC2DE, nouncannibalization, nouncanvassing, nouncareline, nouncategory killer, nounCLV, cognitive dissonance, nouncolumn-inch, nounComdex, nouncommodity product, competitive intelligence, nouncompetitive strategy, concept testing, nounconsumer behaviour, consumer panel, consumer resistance, conversion rate, copy testing, nouncopywriter, nouncore competence, cost-per-click, nouncost per impression, nouncost per thousand, nounCPC, creative brief, creative director, cross promotion, customer-centric, adjectivecustomer loyalty, customer profile, customer profiling, customer research, dealer aids, noundemand curve, derisk, verbdirect-to-consumer advertising, drip method, noun-driven, suffixelectronic point of sale, empty nesters, nounendorse, verbendorser, nounend-to-end, adjectiveevent management, field research, first mover, nounfirst-mover advantage, flyer, noungimmick, nounhalo effect, high end, nounhoarding, nounHouse of Quality, nounincome group, island display, jingle, nounknocking copy, last-mover advantage, lead user, line extension, nounline stretching, nounmailing list, nounmailshot, nounmakegood, nounmarket-oriented, adjectiveMarlboro Friday, nounmerchandiser, nounmotivational research, nicher, nounnichist, nounonline catalogue, o.n.o., opinion leader, nounopportunities to see, nounpack shot, nounpeople meter, positioning, nounposter, nounPR, nounpress agent, nounpress communications, press kit, price-insensitive, adjectiveprice-sensitive, adjectiveprint advertising, private-label, adjectiveproblem child, nounproduct differentiation, product parity, promo, nounpromote, verbpromotion, nounpromotional, adjectiveprospectus, nounpublicist, nounpublicity, nounpublicize, verbpublic relations, nounpulsing, nounpush, verbrebrand, verbreference group, remarket, verbreposition, verbsaleable, adjectivesales analysis, sales channel, sales engineer, sales incentive, sales resistance, sandwich board, nounsecond-mover advantage, selling point, nounsell-through, adjectivesoft sell, nounspiff, nounsplit run, nounspot colour, nounSRDS, stage-gate, adjectiveStandard Rate and Data Service, nounstealth marketing, target buyer, target customer, Target Group Index, nountarget market, telemarketing, nountelephone interviewing, nountradename, noununique visitor, noununit sales, want ad, noun Collocations COLLOCATIONS FROM THE ENTRY► public relations exercise  a public relations exercise (=done in order to improve the relationship between the public and an organization) ► Public relations is · Public relations is an interesting field to work in. ► public relations are · Our public relations are handled by Lisa Holden. 1[uncountable] the work of explaining to the public what an organization does, so that they will understand it and approve of it:  They ran their own successful public relations business in London.2[plural] the relationship between an organization and the public:  The project has been disastrous for the bank in terms of public relations. a public relations exercise (=done in order to improve the relationship between the public and an organization)GRAMMAR: Singular or plural verb?• In meaning 1, public relations is followed by a singular verb: · Public relations is an interesting field to work in.• In meaning 2, public relations is followed by a plural verb: · Our public relations are handled by Lisa Holden.Grammar guide ‒ NOUNS
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