commodificationcom·mod·i·fi·ca·tion /kəˌmɒdɪfɪˈkeɪʃən $ kəˌmɑː-/ noun [uncountable] formal 
a process by which something starts being sold for money, or its importance starts being measured according to its value in money – usually used showing disapproval: 
the commodification of art
a process by which something starts being sold for money, or its importance starts being measured according to its value in money – usually used showing disapproval: the commodification of art