释义 |
ployploy /plɔɪ/ noun [countable] ployOrigin: 1600-1700 Probably from employ - He's not really ill, it's just a ploy to make us feel sorry for him.
- The ploy didn't work.
- The religious element of their election campaign was a cynical ploy.
- A neat marketing ploy, and a good way of interesting children in aviation.
- But his main ploy was to portray Weld as a friend of the rich eager to reduce educational opportunities for ordinary citizens.
- Certainly Mosley's constant harping on the theme of left-wing intimidation was a fairly effective recruiting ploy throughout the 1930s.
- It is a ploy, but he had good reason to believe it would be an effective one.
- This ploy should give the stockmarket a boost.
- Using government subsidies to increase local authority rents is not a new ploy.
- Why give her the satisfaction of knowing her ploy had succeeded?
a clever or dishonest way of getting what you want► ploy a clever way of gaining an advantage, for example by making people feel concerned about you or making them feel grateful towards you: · The religious element of their election campaign was a cynical ploy.ploy to do something: · He's not really ill, it's just a ploy to make us feel sorry for him. ► device something that is intended to achieve a particular aim, especially an aim that is slightly dishonest or unacceptable: device to do something: · He used every device possible to prevent inspectors from entering the premises.· Commissions and inquiries are little more than a device to allow politicians to put off taking decisions. ► ways and means clever ways of getting an advantage, especially by doing something that is unusual or secret: ways and means of doing something: · Dealers have ways and means of making people smuggle drugs for them. ► tactical move/decision/ploy a tactical decision to send in troops ADJECTIVE► political· Critics say the program is unrealistic and a political ploy. NOUN► marketing· A neat marketing ploy, and a good way of interesting children in aviation.· But this year an even more offensive marketing ploy is keeping me away from my Christmas shopping.· A promo video stressing the artist's style is a shrewd marketing ploy which exploits the music industry's visual obsession.· New York drug dealers seem to go in for sophisticated marketing ploys.· This kind of collection, though usually available individually, is increasingly and intelligently proving to be a marketing ploy. a clever and dishonest way of tricking someone so that you can get an advantage: His usual ploy is to pretend he’s ill.ploy to do something a smart ploy to win votes |