when the price has been reduced► sale a time when a shop sells things more cheaply than usual: · There's going to be a sale at Macy's next week.· Amelia bought her jacket at a sale for twenty dollars.have a sale: · The bookstore across the street is having a sale.the sales British (=when a lot of shops sell things at reduced prices): · I got this coat for half price in the January sales.
► on sale American /in the sales British something that is on sale is being sold at a specially low price in a shop: · "How much was your jacket?'' "I got it on sale in Montgomery Wards. It only cost $45.''· His suit was bought in the sales for £100.go on sale: · I need a new pair of shoes but I want to wait until they go on sale.
► reduced goods that are reduced are being sold at a lower price than usual: · Everything is reduced because the store's closing down next month.reduced from ... to ...: · The CDs were reduced from $10 to $5.
► £1/$20/10% etc off if there is £1, $20, 10% etc off something, its usual price has been reduced by that amount: · 20% off all computers in Dixon's summer sale· We got $10 off the chair because it had a small mark on it.
► discount a reduction in the price you pay for something, which is given for a special reason: get a discount (=pay less): · Do you get a discount if you pay in cash?discount on: · Workers at the store get a discount on books and records.30%/£50 etc discount: · There's a 30% discount on all electrical goods.at a discount (=at a reduced price): · Air UK are currently offering tickets to students at a special discount.
► special offer a very low price that a shop sells something for, in order to persuade more people to buy things there: · They've got a special offer for seniors -- five nights for the price of three.· Take advantage of our special offer between now and Oct 30 this year.
► cut-price cut-price goods or services are sold at prices that are much lower than the usual price, either because they have been specially reduced or because they are being sold by someone who always sells things cheaply: · Tottenham Court Road is the best place for cut-price stereo equipment.· Fruit is fairly inexpensive in Japan because they buy cut-price oranges and apples from South Africa.
► be going cheap spoken if something is going cheap , it is being sold more cheaply than usual: · If they have any bicycle lamps going cheap, can you get me one?· Have a look in the travel agent's and see if there are any flights to Toronto going cheap.
► special a product that is sold at a low price for a short time -- used especially about food, drink, or meals: · Today's lunch special is smoked salmon with rice.on special American (=being sold as a special): · We have Bud beer 6-packs on special at $5.
a low price charged for a product for a short time: 
The hotel has a special offer of five nights for the price of three.special offer on