单词 | image-building |
释义 | Word Frequency image-building(ˈɪmɪdʒˌbɪldɪŋ) noun a. improving the brand image or public image of something or someone by good public relations, advertising, etc Those who seek to bolster their popularity by image-building and the frenetic pursuitof 'public relations' must not neglect the solid ground on which their position depends. The company's financial strength was dubious, but slick image-building, unscrupulousselling and arrogant management persuaded even sophisticated professionals to ignorethe warning signs. It's just image-building. b. (as modifier) an image-building exercise She took another important step in her public image-building process by addressingan international conference on women's health issues. |
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