| 单词 | rebranding |
| 释义 | Word Frequency rebranding(ˌriːˈbrændɪŋ) noun the process of giving a product or an organization a new image, in order to make it more attractive or successful The £85m programme will involve an extensive rebranding of the airline. Advertisers started rebranding all kinds of products as 'environmentally friendly'. an expensive rebranding exercise |
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