catchcryn.
/ˈkatʃkrʌɪ/, U.S. /ˈkɛtʃˌkraɪ/, /ˈkætʃˌkraɪ/ A memorable, frequently repeated word or phrase, esp. one associated with a particular group or cause, which serves to attract public attention, stimulate interest, or rally support. Cf. earlier catchphrase n., catchword n. 2. In early use frequently implying insincerity or lack of substance.
ΘΚΠ
society > communication > indication > that which identifies or distinguishes > word or cry > [noun] > slogan or catchword
slogan1704
catchword1715
nayword1828
catchphrase1834
catchline1842
catchcry1843
yell1867
watch-cry1882
buzzword1946
in word1964
1843 Morning Post 25 Nov. 4/3 Panic was the cry fourteen months ago, and panic, false, unfounded panic, is still the catch-cry of the Ministerial parasite.
1874 Milwaukee (Wisconsin) Daily Sentinel 12 Oct. 2/3 Anti-monopoly had become the catch-cry of an insincere party of political adventurers.
1905 Leader (Dublin) 8 July 312/2 When shall we learn to discount catch-cries, and to subject unsupported statements to drastic examination?
1935 Daily Mail 3 July 19/5 She had caught the catch-cries of the crowd. She was letting herself be fooled by mob emotion and the propaganda of a venal and purblind Press.
1954 E. Huxley Four Guineas (1955) 186 ‘Self-government Now’ has for many years been his creed and catch-cry.
2004 S. Garton Hist. of Sexuality xi. 210 Slogans..became forthright declarations of a new link between sex and politics... The ‘personal is political’ became a popular catchcry.
This entry has been updated (OED Third Edition, December 2018; most recently modified version published online March 2022).
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n.1843