society > morality > dueness or propriety > moral impropriety > be morally improper for [verb (transitive)] > fail to deserve (6)
transitive. To fail to deserve. Also absol.
transitive. To fail to merit; = demerit, v. 3.
To fail to merit; to deserve to lose or be without.
transitive. To do the reverse of deserving; to deserve to lose; = demerit, v. 3.
transitive. To fail to deserve (something). poetic in later use.