the mind > will > motivation > motivate [verb (transitive)] > incite or instigate > urge (a thing) persuasively > urge (a thing) earnestly (3)
transitive. To warn of, call to mind (a thing, event, etc.). Obsolete.
With object a thing: To recommend earnestly; to insist upon.
To advocate or advise earnestly (some course of action, etc.); to press with importunity, claim or demand pressingly.