the mind > will > motivation > demotivation > demotivate [verb (transitive)] > dissuade > persuade against (3)
transitive. To drive, send, or put (a person) out of (a place), or dismiss (a person) from (a position or office), forcibly or peremptorily; to…
To divert or draw (a person) from a course or action by suasion or personal influence.
Const. on. To persuade (someone) against accepting or buying (a commodity, idea, etc.). See sell, v. 3i. Originally U.S.