The action or practice of ‘puffing’ someone or something; extravagant or undeserved praise, esp. for advertising or promotional purposes…
| 单词 | θ132468 |
| 释义 | the mind > attention and judgement > esteem > approval or sanction > commendation or praise > [noun] > for an ulterior purpose (5) puffery1731 The action or practice of ‘puffing’ someone or something; extravagant or undeserved praise, esp. for advertising or promotional purposes… puff1732 Inflated or unmerited praise or commendation; an instance of this; an extravagantly laudatory advertisement or review. Later also more generally… jolly1856 A word of praise or favourable notice, esp. one uttered for some ulterior purpose, as to further the sale of goods; also, A sham purchaser (see… log-rolling1888 colloquial (originally U.S.). Mutual puffing in literary publications. build-up1927 An accumulation of favourable publicity designed to popularize a person, product, etc. Also, simply, preparatory work, preparation. Cf. build, v. 4b… |
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