view-throughn.adj.
/ˈvjuːθruː/, U.S. /ˈvjuˌθru/ A. n.
In online advertising: an instance of a visit to a website made by a person who, after viewing an online advertisement for that website, subsequently navigates to it independently rather than by clicking on the advertisement (cf. click-through n.).
ΚΠ
2001 B. Silverstein Internet Marketing for Information Technol. Companies (ed. 2) vi. 140 View-throughs represent individuals who view the ad but don't click on it.
2006 Brandweek (Nexis) 30 Oct. Our ad units, viewthroughs, clickthroughs, dynamic logic studies—just about every element of this has something we can measure.
2010 E. Anderson Social Media Marketing ii. 33 Advertisers can now account for ‘view-throughs’ of an ad, i.e., the perfectly natural phenomenon of a user seeing an ad and responding later.
2015 D. Nesamoney Personalized Digital Advertising xix. 144 All the elements of the ad are dynamically served and so any click-throughs or view-throughs are tagged with information.
B. adj.
In online advertising: of or relating to a view-through or view-throughs.
ΚΠ
2001 B. Silverstein Internet Marketing for Information Technol. Companies (ed. 2) vi. 140 View-through visitors..remember a company's advertising and return to the site at a later time.
2002 PR Newswire (Nexis) 5 Dec. The data shows that click-through rates have remained constant and view-through rates have increased.
2010 H. Davis & D. Iwanow Google Advertising Tools (ed. 2) xiii. 366 The conversion can occur within 30 days of the display ad appearing—but no click generated—and can attribute a single impression to multiple view-through conversion events.
2015 P. Daboll Aditude viii. 82 Brands that can identify themselves early have a better view-through rate among viewers who use and are familiar with the product.
This is a new entry (OED Third Edition, December 2016; most recently modified version published online December 2021).
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n.adj.2001