| 单词 | value proposition |
| 释义 | > as lemmasvalue proposition value proposition n. Business and Marketing (a summary outlining) the specific factor intended to make something attractive to the consumer. ΚΠ 1986 Grocer 13 Sept. 4/1 Price competitiveness is necessary but it is no longer sufficient. Other factors such as convenience, choice and quality all form part of the value proposition to the consumer. 1999 F. J. LePla & L. M. Parker Integrated Branding xviii. 276 An effective value proposition should lead to a brand-customer relationship and drive purchase decisions. 2002 P. Kotler et al. Marketing Moves iv. 86 Offering one-stop shopping for a product category and all related items is another innovative value proposition... Wal-Mart has positioned itself as a one-stop life-needs provider. < as lemmas |
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