up-marketadj.adv.

Forms: Also (esp. adv.) up-ˈmarket.

Etymology: up prep.²Previous versions of the OED give the stress as: ˈup-market.

A. adj.

1. Of merchandise, etc.: characteristic of or designed for the more expensive end of the market; superior, expensive, ‘quality’.

ΘΚΠ

society > trade and finance > monetary value > price > high price or rate > [adjective] > dear or expensive

dear1044

costful1340

costious1340

costlewa1387

costlya1400

costy?c1430

prized1500

high1542

high-priced1591

expenseful1605

chary1610

expensivea1661

salt1710

dearthful1786

big ticket1906

pricey1932

exclusive1942

up-market1972

1972 Times 28 June 14/4 Glass has still, apparently, a more up-market image than plastic.

1974 Daily Tel. 17 Sept. 6 An ‘up-market’ £1,950 version of the Austin Allegro, hand-finished by the Vanden Plas coachbuilders.

1976 Daily Mail (Hull) 30 Sept. 18/3 Sarila Kitchens are the ultimate in luxury and design. Naturally, they are also up-market in price.

1980 National Times (Austral.) 24 Aug. 4/3 Franchised lines, apart from the usual T-shirts, badges, posters and dolls run up to a range of $200 couturier ensembles and an upmarket line of cosmetics.

2. transferred and figurative.

ΚΠ

1976 Listener 6 May 584/1 I cannot allow other people to have all the most up-market remarks.

1979 Early Music 7 (Suppl.) 13/3 Trust House Forte's up-market evenings..are presenting several early music groups in 1979.

1981 Times Lit. Suppl. 30 Jan. 117/5 Linguistic shamanism is respected, for there have been some distinguished practitioners. Sir Ernest Gowers was an up-market shaman. So was H. W. Fowler.

B. adv.

Towards the more expensive end of the market. Also transferred and figurative.

ΘΚΠ

society > trade and finance > monetary value > price > high price or rate > [adverb] > dearly or expensively

deara1000

largely?a1425

dearly1490

chargeably1534

sweetly1579

expensively?1607

soundlya1616

expensefully1631

expensive1796

up-market1975

1975 Daily Tel. 12 Apr. 12/4 Lyons-Tetley go up-market a bit with their Red Label and Orange Label [tea].

1978 South China Morning Post (Hong Kong) 24 Nov. 14/7 Protectionism will increase in European Common Market countries so that Hongkong will have to diversify upmarket.

1980 Times Lit. Suppl. 24 Oct. 1206/2 Even the secessionist New English Art Club moved up-market to become a nursery for the Academy, with its paintings of..the pleasing and the picturesque.

1983 Daily Tel. 14 Mar. 11/8 Slightly upmarket of the rest of the channel's evening fare, Omnibus (BBC-1) has settled for an Everyman figure..as presenter.

1984 W. Golding Paper Men xi. 125 To contemplate the nature of predestinate insects or, moving up-market, Lobsters and crabs.

Derivatives

ˈup-market v. (transitive) to raise the standing of (a product) in the market, esp. by advertisement or actual improvement.

ΘΚΠ

society > trade and finance > selling > sell [verb (transitive)] > sell in specific manner

retail1365

tap1478

retaliate1640

outsella1687

wholesale1792

to sell short1852

hustle1887

brand1909

oversell1928

package1946

soft-sell1958

test-market1958

mass-market1959

sales-drive1962

bundle1969

cross-sell1972

up-market1972

onsell1979

1972 Times 25 Aug. 7 Mathew Clark wants to upmarket Noilly Dry French, plugging heavily the drink's provenance compared with that of Italian Martini and Cinzano.

1977 Daily Mirror 21 Mar. 12/2 The British Sausage Bureau, in short, is trying to up-market its succulent product.

1980 Times Lit. Suppl. 19 Sept. 1030/4 In 1819 Harris, now joined by his son, sensed the way trade was going and boldly up-marketed his nursery books still further.

up-ˈmarketing n.

ΘΚΠ

society > trade and finance > selling > [noun] > selling method or technique > types of

branding1913

cross-selling1919

mass marketing1920

supermarketing1940

hard sell1945

market testing1947

sales drive1951

soft sell1953

rack-jobbing1954

switch selling1960

cold selling1961

telesales1962

telemarketing1963

loss-leading1964

test-marketing1964

pyramid selling1965

inertia selling1968

overselling1968

bundling1969

oversell1969

rack job1969

bounceback1970

party plan1973

sale-leaseback1973

up-marketing1975

sellathon1976

upselling1977

cold calling1978

cold call1980

network marketing1981

ambush marketing1987

green marketing1988

relationship marketing1988

freemium1994

e-tailing1995

1975 Listener 4 Dec. 735/3 Leyland..decided the group's future lay in..improving its cars and charging more for them... It would take a lot of up-marketing to keep it [sc. Leyland] at even half its present size.

This entry has not yet been fully updated (first published 1986; most recently modified version published online December 2020).

单词	up-market
释义	up-marketadj.adv. Forms: Also (esp. adv.) up-ˈmarket. Etymology: up prep.²Previous versions of the OED give the stress as: ˈup-market. A. adj. 1. Of merchandise, etc.: characteristic of or designed for the more expensive end of the market; superior, expensive, ‘quality’. ΘΚΠ society > trade and finance > monetary value > price > high price or rate > [adjective] > dear or expensive dear1044 costful1340 costious1340 costlewa1387 costlya1400 costy?c1430 prized1500 high1542 high-priced1591 expenseful1605 chary1610 expensivea1661 salt1710 dearthful1786 big ticket1906 pricey1932 exclusive1942 up-market1972 1972 Times 28 June 14/4 Glass has still, apparently, a more up-market image than plastic. 1974 Daily Tel. 17 Sept. 6 An ‘up-market’ £1,950 version of the Austin Allegro, hand-finished by the Vanden Plas coachbuilders. 1976 Daily Mail (Hull) 30 Sept. 18/3 Sarila Kitchens are the ultimate in luxury and design. Naturally, they are also up-market in price. 1980 National Times (Austral.) 24 Aug. 4/3 Franchised lines, apart from the usual T-shirts, badges, posters and dolls run up to a range of $200 couturier ensembles and an upmarket line of cosmetics. 2. transferred and figurative. ΚΠ 1976 Listener 6 May 584/1 I cannot allow other people to have all the most up-market remarks. 1979 Early Music 7 (Suppl.) 13/3 Trust House Forte's up-market evenings..are presenting several early music groups in 1979. 1981 Times Lit. Suppl. 30 Jan. 117/5 Linguistic shamanism is respected, for there have been some distinguished practitioners. Sir Ernest Gowers was an up-market shaman. So was H. W. Fowler. B. adv. Towards the more expensive end of the market. Also transferred and figurative. ΘΚΠ society > trade and finance > monetary value > price > high price or rate > [adverb] > dearly or expensively deara1000 largely?a1425 dearly1490 chargeably1534 sweetly1579 expensively?1607 soundlya1616 expensefully1631 expensive1796 up-market1975 1975 Daily Tel. 12 Apr. 12/4 Lyons-Tetley go up-market a bit with their Red Label and Orange Label [tea]. 1978 South China Morning Post (Hong Kong) 24 Nov. 14/7 Protectionism will increase in European Common Market countries so that Hongkong will have to diversify upmarket. 1980 Times Lit. Suppl. 24 Oct. 1206/2 Even the secessionist New English Art Club moved up-market to become a nursery for the Academy, with its paintings of..the pleasing and the picturesque. 1983 Daily Tel. 14 Mar. 11/8 Slightly upmarket of the rest of the channel's evening fare, Omnibus (BBC-1) has settled for an Everyman figure..as presenter. 1984 W. Golding Paper Men xi. 125 To contemplate the nature of predestinate insects or, moving up-market, Lobsters and crabs. Derivatives ˈup-market v. (transitive) to raise the standing of (a product) in the market, esp. by advertisement or actual improvement. ΘΚΠ society > trade and finance > selling > sell [verb (transitive)] > sell in specific manner retail1365 tap1478 retaliate1640 outsella1687 wholesale1792 to sell short1852 hustle1887 brand1909 oversell1928 package1946 soft-sell1958 test-market1958 mass-market1959 sales-drive1962 bundle1969 cross-sell1972 up-market1972 onsell1979 1972 Times 25 Aug. 7 Mathew Clark wants to upmarket Noilly Dry French, plugging heavily the drink's provenance compared with that of Italian Martini and Cinzano. 1977 Daily Mirror 21 Mar. 12/2 The British Sausage Bureau, in short, is trying to up-market its succulent product. 1980 Times Lit. Suppl. 19 Sept. 1030/4 In 1819 Harris, now joined by his son, sensed the way trade was going and boldly up-marketed his nursery books still further. up-ˈmarketing n. ΘΚΠ society > trade and finance > selling > [noun] > selling method or technique > types of branding1913 cross-selling1919 mass marketing1920 supermarketing1940 hard sell1945 market testing1947 sales drive1951 soft sell1953 rack-jobbing1954 switch selling1960 cold selling1961 telesales1962 telemarketing1963 loss-leading1964 test-marketing1964 pyramid selling1965 inertia selling1968 overselling1968 bundling1969 oversell1969 rack job1969 bounceback1970 party plan1973 sale-leaseback1973 up-marketing1975 sellathon1976 upselling1977 cold calling1978 cold call1980 network marketing1981 ambush marketing1987 green marketing1988 relationship marketing1988 freemium1994 e-tailing1995 1975 Listener 4 Dec. 735/3 Leyland..decided the group's future lay in..improving its cars and charging more for them... It would take a lot of up-marketing to keep it [sc. Leyland] at even half its present size. This entry has not yet been fully updated (first published 1986; most recently modified version published online December 2020). < adj.adv.1972
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