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ungimmicky
ungimmicky adj. 
/(ˌ)ʌŋˈɡɪmᵻki/,
Brit. /(ˌ)ʌnˈɡɪmᵻki/
, /(ˌ)ʌnˈɡɪmᵻki//(ˌ)ʌŋˈɡɪmᵻki/U.S. /ˌənˈɡɪmᵻki/
/ˌənˈɡɪmᵻki/ΚΠ
1957 Daily Defender (Chicago) 24 Oct. 16/1 (caption) Un-gimmicky smoothness and Gallic imagination.
2006 Daily Mirror (Nexis) 11 May 41 The dynamic and yet ungimmicky camera work is worthy of mention.
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