undersellv.
/ˌʌndəˈsɛl/, U.S. /ˌəndərˈsɛl/ 1.
a. transitive. To sell at a lower price than (another person); to cut out by selling at a lower rate.
ΘΚΠ
society > trade and finance > selling > sell [verb (transitive)] > expose or offer for sale > at a lower price than
undercreep1592
undersell1622
under-price1890
1622 G. de Malynes Consuetudo 230 The striuing of making commodities, and to vndersel one another, are dangerous.
1677 A. Yarranton England's Improvem. 115 Whereby the Manufacture is always cheaply done, and thereby hath the advantage of sending it to foreign Markets, and under~sell others.
1713 Mercator No. 9/1 The French being able to Underwork us will also Undersell us.
1799 J. Robertson Gen. View Agric. Perth 213 The price of labour will become so enormous that we shall soon be undersold in every market.
1849 A. Alison Hist. Europe from French Revol. (new ed.) XIV. xcv. 192 England, which can easily undersell India in cotton manufacture,..finds its cultivators undersold by Poland and America with grain.
1884 Law Times Rep. 31 May 421/1 The defendants are selling cheaper materials and underselling the plaintiffs.
b. transferred. (Said of the thing sold.)
ΘΚΠ
society > trade and finance > selling > sell [verb (transitive)] > be sold for a certain price > be sold at higher or lower price than
oversella1625
undersell1757
1757 Refl. Importation Bar-Iron 12 The American Iron will always greatly undersell the British at Market.
1789 A. Young Jrnl. 28 Dec. in Trav. France (1792) i. 262 England buys the French cotton, and works it into fabrics that undersell those of France.
2. To sell (a commodity) at too low a price. Also figurative.
ΘΚΠ
society > trade and finance > selling > sell [verb (transitive)] > sell at low price
undersell1647
discount1828
slaughter1896
to job off1903
1647 N. Ward Simple Cobler Aggawam 47 Just it is that such as undersell them, should not re-inherit them in haste.
1662 W. Petty Treat. Taxes 20 The farmer for haste is forced to under-sell his corn.
1692 Lyttelton in E. M. Thompson Corr. Family of Hatton (1878) II. 169 As to my pictures,..I doubt those of more esteeme will not be very ready money, unlesse mitily undersold.
1817 J. Mill Hist. Brit. India II. v. iv. 469 They accused the Presidency of underselling the lands.
1854 C. Patmore Betrothal vii, in Angel in House I. 99 But lofty honours undersold Seller and buyer both disgrace.
Derivatives
underˈseller n.
ΘΚΠ
society > trade and finance > selling > seller > [noun] > seller at lower price than others
underseller1842
1842 J. F. Watson Ann. Philadelphia & Pennsylvania (1877) I. 242 All prices were alike;..there was no motive to run about town to seek out undersellers.
1863 A. Wynter Subtle Brains 377 The under-seller, however, manages to turn out from ninety-four to ninety-six [loaves].
underˈselling n. and adj.
ΘΚΠ
society > trade and finance > selling > [noun] > selling at lower or higher price
overselling1583
undersellinga1687
cutting1851
society > trade and finance > selling > [adjective] > in specific manner
retailing?1582
wholesale1607
cutting1851
direct1892
wholesaling1896
underselling1899
quick-turnover1951
outbound1989
a1687 W. Petty Polit. Anat. Ireland (1691) 75 The Interest must enflame the price of Irish Commodities, and consequently give to other Nations the means of underselling.
1899 Westm. Gaz. 16 Feb. 2/3 We doubt if the underselling foreigner could be kept out by such artificial manipulations of the market.
This entry has not yet been fully updated (first published 1921; most recently modified version published online March 2022).
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