toyeticadj.

Brit.

/tɔɪˈɛtɪk/, U.S.

/tɔɪˈɛdɪk/

Origin: Formed within English, by derivation. Etymons: toy n., -etic suffix.

Etymology: < toy n. + -etic suffix.Apparently coined by Bernard Loomis (1923–2006), U.S. toy developer and marketer, in 1977; compare quot. 1977.

Of a film, television programme, cartoon character, or the like: that lends itself to the marketing of related merchandise, such as toys, games, costumes, etc.

ΚΠ

1977 Washington Post 20 Dec. (Style section) 3/5 When he [sc. Bernard Loomis] spoke with Steven Spielberg about building a toy line around ‘Close Encounters of the Third Kind’, he told the director, ‘It sounds like a great movie, but it doesn't sound toyetic.’ Spielberg caught on right away. ‘Well, it's not “Star Wars”,’ he said.

1989 New Yorker 11 Dec. 148/3 ‘Batman is very toyetic’, an industry consultant noted happily.

2003 J. Wasko How Hollywood Works iv. 161 Further interconnections between products and films were presented in A Bug's Life and Toy Story, films that were about toys or particularly toyetic characters.

This entry has been updated (OED Third Edition, March 2021; most recently modified version published online March 2022).

单词	toyetic
释义	toyeticadj. Brit. /tɔɪˈɛtɪk/, U.S. /tɔɪˈɛdɪk/ Origin: Formed within English, by derivation. Etymons: toy n., -etic suffix. Etymology: < toy n. + -etic suffix.Apparently coined by Bernard Loomis (1923–2006), U.S. toy developer and marketer, in 1977; compare quot. 1977. Of a film, television programme, cartoon character, or the like: that lends itself to the marketing of related merchandise, such as toys, games, costumes, etc. ΚΠ 1977 Washington Post 20 Dec. (Style section) 3/5 When he [sc. Bernard Loomis] spoke with Steven Spielberg about building a toy line around ‘Close Encounters of the Third Kind’, he told the director, ‘It sounds like a great movie, but it doesn't sound toyetic.’ Spielberg caught on right away. ‘Well, it's not “Star Wars”,’ he said. 1989 New Yorker 11 Dec. 148/3 ‘Batman is very toyetic’, an industry consultant noted happily. 2003 J. Wasko How Hollywood Works iv. 161 Further interconnections between products and films were presented in A Bug's Life and Toy Story, films that were about toys or particularly toyetic characters. This entry has been updated (OED Third Edition, March 2021; most recently modified version published online March 2022). < adj.1977
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