| 单词 | the soft sell |
| 释义 | > as lemmasthe soft sell Advertising, salesmanship, or promotion that is subtly persuasive rather than direct and forceful; an instance of this. Frequently in the soft sell. Opposed to hard sell n. ΘΚΠ society > trade and finance > selling > [noun] > selling method or technique > types of branding1913 cross-selling1919 mass marketing1920 supermarketing1940 hard sell1945 market testing1947 sales drive1951 soft sell1953 rack-jobbing1954 switch selling1960 cold selling1961 telesales1962 telemarketing1963 loss-leading1964 test-marketing1964 pyramid selling1965 inertia selling1968 overselling1968 bundling1969 oversell1969 rack job1969 bounceback1970 party plan1973 sale-leaseback1973 up-marketing1975 sellathon1976 upselling1977 cold calling1978 cold call1980 network marketing1981 ambush marketing1987 green marketing1988 relationship marketing1988 freemium1994 e-tailing1995 1953 N.Y. Times 28 July 17/1 It will try to sell an occasional book, using what might be called the soft sell. 1958 Graduate Student Eng. Summer 30 The Appeal Direct that we mailed to them last month entirely neglected to mention the price of the magazine (which presumably puts that letter among the softest ‘soft sells’ ever produced). 1970 G. F. Newman Sir, You Bastard i. 15 Terry Sneed was a sceptic, no soft sell ever bought him. 1984 N.Y. Mag. 17 Dec. 14/3 Polaroid has replaced the arch tiffs between Mariette Hartley and James Garner with reach-out-and-touch soft sells. 2014 C. B. Meyers Word from our Sponsor vi. 161 The strategy, in its indirectness and intended inoffensiveness, was typical of the soft sell. < as lemmas |
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