单词 | telemarketing |
释义 | telemarketingn. Originally U.S. The marketing of goods, services, etc., by means of (chiefly unsolicited) telephone calls. Frequently attributive. ΘΚΠ society > trade and finance > selling > [noun] > selling method or technique > types of branding1913 cross-selling1919 mass marketing1920 supermarketing1940 hard sell1945 market testing1947 sales drive1951 soft sell1953 rack-jobbing1954 switch selling1960 cold selling1961 telesales1962 telemarketing1963 loss-leading1964 test-marketing1964 pyramid selling1965 inertia selling1968 overselling1968 bundling1969 oversell1969 rack job1969 bounceback1970 party plan1973 sale-leaseback1973 up-marketing1975 sellathon1976 upselling1977 cold calling1978 cold call1980 network marketing1981 ambush marketing1987 green marketing1988 relationship marketing1988 freemium1994 e-tailing1995 society > communication > telecommunication > telegraphy or telephony > telephony > [noun] > marketing by telephone telemarketing1963 1963 N.Y. Times 10 July 54/5 (advt.) Tele-marketing. Phone-power has proved that salesmen can reach more customers faster. 1970 Pop. Mech. June 51/2 (advt.) Send today for free circular outlining several ways to make a fortune. Telemarketing Systems, Dept. P6366. 1986 East Anglian Daily Times 22 May 41/4 (advt.) Part-time tele-marketing vacancy working from home. 2003 U.S. News & World Rep. 14 July 34/1 Consumers have grown increasingly irritated at the telemarketing industry. This entry has been updated (OED Third Edition, December 2016; most recently modified version published online March 2022). < n.1963 |
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