telemarketingn.
/ˈtɛlᵻˌmɑːkᵻtɪŋ/, U.S. /ˌtɛləˈmɑrkədɪŋ/ Originally U.S.
The marketing of goods, services, etc., by means of (chiefly unsolicited) telephone calls. Frequently attributive.
ΘΚΠ
society > trade and finance > selling > [noun] > selling method or technique > types of
branding1913
cross-selling1919
mass marketing1920
supermarketing1940
hard sell1945
market testing1947
sales drive1951
soft sell1953
rack-jobbing1954
switch selling1960
cold selling1961
telesales1962
telemarketing1963
loss-leading1964
test-marketing1964
pyramid selling1965
inertia selling1968
overselling1968
bundling1969
oversell1969
rack job1969
bounceback1970
party plan1973
sale-leaseback1973
up-marketing1975
sellathon1976
upselling1977
cold calling1978
cold call1980
network marketing1981
ambush marketing1987
green marketing1988
relationship marketing1988
freemium1994
e-tailing1995
society > communication > telecommunication > telegraphy or telephony > telephony > [noun] > marketing by telephone
telemarketing1963
1963 N.Y. Times 10 July 54/5 (advt.) Tele-marketing. Phone-power has proved that salesmen can reach more customers faster.
1970 Pop. Mech. June 51/2 (advt.) Send today for free circular outlining several ways to make a fortune. Telemarketing Systems, Dept. P6366.
1986 East Anglian Daily Times 22 May 41/4 (advt.) Part-time tele-marketing vacancy working from home.
2003 U.S. News & World Rep. 14 July 34/1 Consumers have grown increasingly irritated at the telemarketing industry.
This entry has been updated (OED Third Edition, December 2016; most recently modified version published online March 2022).
<
n.1963