sponsoredadj.
/ˈspɒnsəd/, U.S. /ˈspɑn(t)sərd/ 1. Financially supported or promoted; frequently of radio or television programmes, etc., having (a portion of) their expenses paid by a commercial interest in return for granting advertising space or rights.
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society > communication > broadcasting > [adjective] > type of broadcasting
sponsored1931
commercial1932
free-to-air1991
1931 F. A. Arnold Fourth Dimension 31 Sponsored programs are those that are prepared for advertisers or organizations that pay for their time on the air and also pay for the program that is broadcast.
1931 P. Dixon Radio Writing 10 The first sponsored program was broadcast in 1924.
1932 B.B.C. Year-bk. 1933 35 The danger to Press interests that would be involved in changing over from public-service to sponsored broadcasting.
1953 O. Lancaster in Daily Express 28 Nov. 1/4 (caption) Will sponsored TV help Miss Cheesecake in her career?
1973 Ann. Rep. Curators Bodl. Libr. 1971–2 54 The OSTI-sponsored experiment with MARC tapes was completed in 1971.
2. Of a fund-raising activity (originally a walk), usually organized on behalf of a charity, in which each participant obtains pledges from sponsors to donate a certain sum for each unit completed.
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1966 Oxfam News Apr. 1/4 There were Oxfam-sponsored walkers..in the..annual Margate to Maidstone 50-mile walk. Sponsors paid 3d. for each completed mile.]
1967 Oxfam News Jan. 2/3 Teenage support for Oxfam increased... The ‘sponsored walk’ caught on.
1970 Times 11 May 10/4 (caption) People taking part in a sponsored walk along the Grand Union Canal..to raise funds for the British Council for Rehabilitation of the Disabled.
1973 Inverness Courier 31 July 5/4 A sponsored ‘slim~in’..recently raised £15.
1977 R.A.F. News 11 May 8/4 Flt Lt O'Doherty..organised a sponsored team ride from Lands End to John O'Groats.
This entry has not yet been fully updated (first published 1986; most recently modified version published online March 2022).
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adj.1931