| 单词 | spot advertising |
| 释义 | > as lemmasspot advertising spot advertising n. (a) the action or practice of advertising within a restricted market; the result of this; (b) the action or practice of advertising in a small space on a page or a short break in a broadcast; the result of this. ΘΚΠ society > communication > broadcasting > [noun] > broadcasting specific type of programme or item spot advertising1904 outside broadcasting1925 school broadcasting1926 newscasting1928 sportcasting1934 sportscasting1941 revival1955 pray-TV1957 trailing1961 radiovision1963 1904 Saddlery & Harness July 31/2 You can actually confine [bill-posting] to the neighbourhoods you most desire to reach... It is what may be termed ‘spot’ advertising. 1915 G. H. Perry in M. Thorpe Coming Newspaper 271 It gives us the opportunity of what we call ‘spot’ advertising, advertising that can be done in certain territories. 1961 Ann Reg. 1960 452 The amount of ‘spot’ advertising in the clock hour was to be reduced to 7½ minutes. 1979 Guardian 4 Aug. 8/7 If it [sc. ITV-2] may show only block not spot advertising, that is, more or less lengthy stretches of uninterrupted advertising. 1980 Statist. Abstr. U.S. 580 Spot advertising is considered time bought by a national advertiser on a selective market basis. 2005 Campaign 11 Feb. 10/2 Every time a household subscribes to Sky Plus, the power of old-fashioned spot advertising diminishes by another small yet inexorable fraction. < as lemmas |
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