soft-sellingadj.

Brit.

/ˌsɒf(t)ˈsɛlɪŋ/, U.S.

/ˈsɔf(t)ˌsɛlɪŋ/,

/ˈsɑf(t)ˌsɛlɪŋ/

Origin: Formed within English, by compounding. Etymons: soft adv., selling adj.

Etymology: < soft adv. + selling adj. Compare later soft-sell v., soft sell n., hard-sell v., hard sell n.

That uses subtle persuasion in advertising, selling, or promoting something.

ΘΚΠ

society > trade and finance > selling > [adjective] > selling methods or techniques

direct1892

soft-selling1921

tie-in1943

hard sell1946

pyramid1949

switch selling1960

multilevel1970

cold-call1985

ambush1987

1921 Nat. Petroleum News 11 May 41 Those ‘soft-selling,’ ‘peddling by the gallon or pound’ methods.

1960 New Left Rev. Jan. 3/1 The ‘society of equals’ is better than the best soft-selling consumer-capitalist society.

1978 M. Puzo Fools Die xvi. 172 A very soft-selling supersalesman.

2006 Visual Arts Res. 32 13/1 The Republicans turned to comedy and soft-selling promotion of Bush.

This entry has been updated (OED Third Edition, December 2016; most recently modified version published online March 2022).

单词	soft-selling
释义	soft-sellingadj. Brit. /ˌsɒf(t)ˈsɛlɪŋ/, U.S. /ˈsɔf(t)ˌsɛlɪŋ/, /ˈsɑf(t)ˌsɛlɪŋ/ Origin: Formed within English, by compounding. Etymons: soft adv., selling adj. Etymology: < soft adv. + selling adj. Compare later soft-sell v., soft sell n., hard-sell v., hard sell n. That uses subtle persuasion in advertising, selling, or promoting something. ΘΚΠ society > trade and finance > selling > [adjective] > selling methods or techniques direct1892 soft-selling1921 tie-in1943 hard sell1946 pyramid1949 switch selling1960 multilevel1970 cold-call1985 ambush1987 1921 Nat. Petroleum News 11 May 41 Those ‘soft-selling,’ ‘peddling by the gallon or pound’ methods. 1960 New Left Rev. Jan. 3/1 The ‘society of equals’ is better than the best soft-selling consumer-capitalist society. 1978 M. Puzo Fools Die xvi. 172 A very soft-selling supersalesman. 2006 Visual Arts Res. 32 13/1 The Republicans turned to comedy and soft-selling promotion of Bush. This entry has been updated (OED Third Edition, December 2016; most recently modified version published online March 2022). < adj.1921
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