soft-sellv.

Brit.

/ˌsɒf(t)ˈsɛl/, U.S.

/ˈsɔf(t)ˌsɛl/,

/ˈsɑf(t)ˌsɛl/

Origin: Formed within English, by compounding. Etymons: soft adv., sell v.

Etymology: < soft adv. + sell v., after soft sell n. Compare earlier soft-selling adj. Compare also slightly earlier hard-sell v.

1. transitive. To advertise, sell, or promote something to someone using subtle persuasion rather than using direct or forceful sales techniques. Opposed to hard-sell v.

a. With the person as object.

ΚΠ

1957 Changing Times Mar. 34/1 This type of advertising is known in the business as the ‘soft sell’. Does this example soft-sell you?

1984 D. Nester in B. El-Hadidy & E. E. Horne Infrastructure Information Soc. 486 We have soft-sold ourselves by thinking that we have a foothold in the maelstrom.

1999 D. T. Dingle Black Enterprise Titans of B.E. 100s i. 22 He soft-sold the buyer, telling him that Marshall Field's never found a black cosmetics line of the caliber of Fashion Fair.

b. With the thing being sold, advertised, or promoted as object.

ΘΚΠ

society > trade and finance > selling > sell [verb (transitive)] > sell in specific manner

retail1365

tap1478

retaliate1640

outsella1687

wholesale1792

to sell short1852

hustle1887

brand1909

oversell1928

package1946

soft-sell1958

test-market1958

mass-market1959

sales-drive1962

bundle1969

cross-sell1972

up-market1972

onsell1979

1958 Irish Times 27 Jan. 5/8 For the moment, Mr Forrest and his associates are soft-selling their technique of soft-selling.

1961 C. Cockburn View from West iii. 24 Dons anxious to ‘soft sell’ ancient Greek culture to the modern world.

1983 G. Hoppenstand & R. B. Browne Defective Detective in Pulps 2 It ran against their basic nature to ‘soft sell’ their product.

2015 Times & Transcript (New Brunswick) (Nexis) 24 June a10 Fracking is being 'soft-sold' to New Brunswickers.

2. intransitive. To use subtle persuasion in advertising, selling, or promoting something.

ΚΠ

1959 Life 21 Sept. 57/2 We soft sell, and this is the most important part of our job.

1968 R. Wicker Let. 2 Oct. in M. G. Long Gay is Good (2014) vi. 166 The ‘Gay is Good’ slogan..soft sells rather than puts the idea over with a punch.

1995 Jrnl. Higher Educ. 66 7 I tend more to soft sell. I don't really put pressure on people to give.

This entry has been updated (OED Third Edition, December 2016; most recently modified version published online March 2022).

单词	soft-sell
释义	soft-sellv. Brit. /ˌsɒf(t)ˈsɛl/, U.S. /ˈsɔf(t)ˌsɛl/, /ˈsɑf(t)ˌsɛl/ Origin: Formed within English, by compounding. Etymons: soft adv., sell v. Etymology: < soft adv. + sell v., after soft sell n. Compare earlier soft-selling adj. Compare also slightly earlier hard-sell v. 1. transitive. To advertise, sell, or promote something to someone using subtle persuasion rather than using direct or forceful sales techniques. Opposed to hard-sell v. a. With the person as object. ΚΠ 1957 Changing Times Mar. 34/1 This type of advertising is known in the business as the ‘soft sell’. Does this example soft-sell you? 1984 D. Nester in B. El-Hadidy & E. E. Horne Infrastructure Information Soc. 486 We have soft-sold ourselves by thinking that we have a foothold in the maelstrom. 1999 D. T. Dingle Black Enterprise Titans of B.E. 100s i. 22 He soft-sold the buyer, telling him that Marshall Field's never found a black cosmetics line of the caliber of Fashion Fair. b. With the thing being sold, advertised, or promoted as object. ΘΚΠ society > trade and finance > selling > sell [verb (transitive)] > sell in specific manner retail1365 tap1478 retaliate1640 outsella1687 wholesale1792 to sell short1852 hustle1887 brand1909 oversell1928 package1946 soft-sell1958 test-market1958 mass-market1959 sales-drive1962 bundle1969 cross-sell1972 up-market1972 onsell1979 1958 Irish Times 27 Jan. 5/8 For the moment, Mr Forrest and his associates are soft-selling their technique of soft-selling. 1961 C. Cockburn View from West iii. 24 Dons anxious to ‘soft sell’ ancient Greek culture to the modern world. 1983 G. Hoppenstand & R. B. Browne Defective Detective in Pulps 2 It ran against their basic nature to ‘soft sell’ their product. 2015 Times & Transcript (New Brunswick) (Nexis) 24 June a10 Fracking is being 'soft-sold' to New Brunswickers. 2. intransitive. To use subtle persuasion in advertising, selling, or promoting something. ΚΠ 1959 Life 21 Sept. 57/2 We soft sell, and this is the most important part of our job. 1968 R. Wicker Let. 2 Oct. in M. G. Long Gay is Good (2014) vi. 166 The ‘Gay is Good’ slogan..soft sells rather than puts the idea over with a punch. 1995 Jrnl. Higher Educ. 66 7 I tend more to soft sell. I don't really put pressure on people to give. This entry has been updated (OED Third Edition, December 2016; most recently modified version published online March 2022). < v.1957
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