请输入您要查询的英文单词:

 

单词 soft sell
释义

soft selln.adj.

Brit. /ˌsɒf(t) ˈsɛl/, U.S. /ˈsɔf(t) ˌsɛl/, /ˈsɑf(t) ˌsɛl/
Origin: Formed within English, by compounding. Etymons: soft adj., sell n.2
Etymology: < soft adj. + sell n.2, after hard sell n. Compare earlier soft-selling adj.
Originally U.S.
A. n.
Advertising, salesmanship, or promotion that is subtly persuasive rather than direct and forceful; an instance of this. Frequently in the soft sell. Opposed to hard sell n.
ΘΚΠ
society > trade and finance > selling > [noun] > selling method or technique > types of
branding1913
cross-selling1919
mass marketing1920
supermarketing1940
hard sell1945
market testing1947
sales drive1951
soft sell1953
rack-jobbing1954
switch selling1960
cold selling1961
telesales1962
telemarketing1963
loss-leading1964
test-marketing1964
pyramid selling1965
inertia selling1968
overselling1968
bundling1969
oversell1969
rack job1969
bounceback1970
party plan1973
sale-leaseback1973
up-marketing1975
sellathon1976
upselling1977
cold calling1978
cold call1980
network marketing1981
ambush marketing1987
green marketing1988
relationship marketing1988
freemium1994
e-tailing1995
1953 N.Y. Times 28 July 17/1 It will try to sell an occasional book, using what might be called the soft sell.
1958 Graduate Student Eng. Summer 30 The Appeal Direct that we mailed to them last month entirely neglected to mention the price of the magazine (which presumably puts that letter among the softest ‘soft sells’ ever produced).
1970 G. F. Newman Sir, You Bastard i. 15 Terry Sneed was a sceptic, no soft sell ever bought him.
1984 N.Y. Mag. 17 Dec. 14/3 Polaroid has replaced the arch tiffs between Mariette Hartley and James Garner with reach-out-and-touch soft sells.
2014 C. B. Meyers Word from our Sponsor vi. 161 The strategy, in its indirectness and intended inoffensiveness, was typical of the soft sell.
B. adj. (chiefly attributive).
Characterized by or consisting of subtly persuasive advertising, salesmanship, or promotion.
ΘΚΠ
society > trade and finance > selling > [adjective] > belonging to or characteristic of type of selling
retail1601
shopkeeping1603
wholesale1640
shoppish1815
shoppy1825
soft sell1954
1954 Bradford (Pa.) Era 24 Feb. 13/1 ‘Hard sell’ boast and brag headlines were only 60 percent as effective as ‘soft sell’ consumer headlines.
1958 Libr. Q. 28 76/2 This survey does recommend such a solution but in a very ‘soft-sell’ way.
1967 V. S. Naipaul Mimic Men III. v. 260 Their soft-sell advertisements in the newspapers.
1997 A. Cooper-Chen Mass Communication in Japan ii. 20 Soft-sell commercials showing smiling babies.
2014 Sunday Business Post (Nexis) 19 Jan. The blog takes a soft-sell approach and focuses far more on practical advice than trying to sell insurance packages.
This entry has been updated (OED Third Edition, December 2016; most recently modified version published online March 2022).
<
n.adj.1953
随便看

 

英语词典包含1132095条英英释义在线翻译词条,基本涵盖了全部常用单词的英英翻译及用法,是英语学习的有利工具。

 

Copyright © 2004-2022 Newdu.com All Rights Reserved
更新时间:2024/11/11 3:27:23