英语词汇“social marketing”的英英意思、用法、释义、翻译、读音、例句、短语、词组-英语词典

social marketing n. the application of commercial marketing techniques and strategies to a campaign for social change, esp. to enhance the effectiveness of health education programmes.

ΚΠ

1971 P. Kotler & G. Zaltman in Jrnl. Marketing 35 No. 3. 3/2 Some persons would be heartened because of the many good causes in need of an effective social marketing strategy... Social marketing is a promising framework for planning and implementing social change.

1988 Health Policy & Planning 3 183/2 In Indonesia, social marketing improved nutrition knowledge.

1996 Health Educ. Res. 11 260/1 Although market segmentation techniques are frequently applied to the promotion of consumer products, there are precedents for their use in social marketing contexts.

单词	social marketing
释义	> as lemmas social marketing social marketing n. the application of commercial marketing techniques and strategies to a campaign for social change, esp. to enhance the effectiveness of health education programmes. ΚΠ 1971 P. Kotler & G. Zaltman in Jrnl. Marketing 35 No. 3. 3/2 Some persons would be heartened because of the many good causes in need of an effective social marketing strategy... Social marketing is a promising framework for planning and implementing social change. 1988 Health Policy & Planning 3 183/2 In Indonesia, social marketing improved nutrition knowledge. 1996 Health Educ. Res. 11 260/1 Although market segmentation techniques are frequently applied to the promotion of consumer products, there are precedents for their use in social marketing contexts. extracted from socialadj.n. < as lemmas
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> as lemmas