| 单词 | social listening strategy |
| 释义 | > as lemmassocial listening strategy social listening n. (in marketing contexts) the action or activity of monitoring and analysing social media content relevant to one's product or brand, as a means of improving market knowledge, customer outreach, product development, etc.; originally and frequently as a modifier, as in social listening strategy, social listening tool, etc.Occasionally in other contexts, such as journalism, politics, and the social sciences, with reference to similar monitoring and analysis of social media content related to a particular subject. ΘΚΠ the mind > attention and judgement > discovery > research > [noun] > into markets or marketing marketing research1915 market research1920 consumer research1926 social listening2007 2007 @AlbertMaruggi 7 Dec. in twitter.com (accessed 30 June 2021) Owyang on social media monitoring tools..space is open for mid size social listening application. 2012 B2B Marketing Mag. (Nexis) 13 June One activity that any brand can easily engage in is that of social listening to identify those who are talking about them, and then follow them to establish an on-going relationship. 2019 D. Rowles & C. Rogers Podcasting Marketing Strategy 76 Social listening tools..allow you to monitor a number of different social channels to look for activity around certain phrases or topics. < as lemmas |
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