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单词 skyscraper ad
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skyscraper ad
7. Computing. A vertical banner (banner n.1 Additions) on a web page, usually appearing to one side of the page's content. Frequently (and in earliest use) attributive, as skyscraper ad, skyscraper banner, etc.In quot. 1961 showing an earlier isolated use in print journalism with reference to an advertisement laid out to resemble a skyscraper.
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1961 N.Y. Times 16 Mar. 60/3 The insertion is called a ‘skyscraper’ advertisement by the agency. Six adjacent columns are taken..—giving the profile of a skyscraper.]
2000 BtoB 23 Oct. 38/3 The lesson of the new skyscraper online ad unit is simple: ‘Size matters’... The skyscraper, sometimes called an avalanche, banner is a vertical unit that runs on the right hand side of a Web page and generates higher click-through rates than standard banners.
2001 Guardian 2 July (Media section) 51/2 Leading website owners in the US have..given skyscraper ads their vote of confidence.
2014 Daily Tel. (Nexis) 3 Sept. (Business section) 8 In the early days of the internet, advertising largely involved placing banners and skyscrapers on individual websites.
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更新时间:2024/12/23 18:20:50