shoppableadj.
/ˈʃɒpəbl/, U.S. /ˈʃɑpəb(ə)l/ 1. Of a situation, place, etc.: that facilitates or encourages shopping. Also of a product: easy or pleasurable to shop for or to purchase.
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1857 Leisure Hour 3 Dec. 778/2 It is of paramount importance to the commercial Londoner that December should be a dry, cheery, walkable, shopable month.
1914 M. Martin Planning Advertising Campaign for Manufacturer iii. 90 In New York, candy can hardly be considered as a ‘shoppable’ article.
1936 Salt Lake Tribune 2 May 7/2 (advt.) The Paris..continually finds new ways and devices to make the store more attractive, more shoppable.
1957 Daily Republic (Mitchell, S. Dakota) 14 Dec. 5/4 Something new and shoppable will be brought in the minute I leave the store.
2011 T. Green Cashier Number 3 Please! xi. 143 Such a set-up..may even make the stores more shoppable by moving the queues out of the aisles of merchandise.
2. Of a piece of electronic media (esp. a website), an application, etc.: that promotes or offers goods and makes them available for immediate online purchase. Also of a product: made available for purchase in this way.
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1998 PR Newswire (Nexis) 24 Nov. An online store with 350 shoppable web pages containing 1400 products.
2004 Washington Post (Nexis) 26 Aug. e4 The site has a haphazard feel.., and annoying long lists of all the ‘shoppable’ items on the right side of each photograph.
2010 W Apr. 86/1 (caption) A page from Net-a-Porter's shoppable app.
2012 The Word July 61/3 In mid-April this year..online clothing retailer Ssense created what it called ‘the world's first interactive shoppable music video.’
Derivatives
ˌshopaˈbility adj. (also shoppability) [ < shoppable adj. + -ity suffix: see -bility suffix]
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1920 Evening World (N.Y.) 10 Nov. 12/5 (advt.) E-Z Waist Union Suits... Shopability, washability and durability claim E-Z for their own.
1969 News Jrnl. (Mansfield, Ohio) 25 Aug. 7/6 Quality materials and quality craftsmanship have been employed to enhance the beauty and shopability at the Mall.
2014 R. Schmults in C. Brea Marketing & Sales Analytics iv. xiv. 175 Time and again [in ecommerce] you see insufficient attention given to inventory levels, to basic usability and shopability.
This is a new entry (OED Third Edition, December 2016; most recently modified version published online March 2022).
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adj.1857